About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About You
We’re looking for a highly collaborative and detail-oriented Associate Marketing Program Manager to support, and help scale our annual provider sponsorship program (Provider Growth Program). The Provider Growth Program is designed to accelerate growth for our sponsors by offering strategic guidance and marketing expertise. We work closely with each sponsor to craft impactful initiatives that engage both the AppDirect internal team and our broader advisor community.
This cross-functional role partners closely with Marketing, Sales, and Provider Management, ideal for someone who enjoys hands-on execution, process optimization, and growing strategic program skills.
In this role, you’ll participate in program creation, execute and manage day-to-day sponsorship deliverables, and ensure all commitments are tracked and fulfilled. You’ll work collaboratively to keep timelines on schedule, maintain high standards of delivery, and provide clear, timely updates to necessary stakeholders.
What you'll do and how you'll have an impact
- Provider Communication & Consultation: Lead regular cadence calls with providers, articulating complex sponsorship details and nuances. Advise providers on the best opportunities within AppDirect to achieve their marketing and business goals.
- Execution & Management: Act as the primary point of contact for a portfolio of providers, managing the end-to-end delivery from planning, execution and ROI management. You’ll coordinate timelines, cadence calls and deadlines; enforce branding and content standards; coordinate event registration and pre-event preparation and onsite logistics (speaker preparation, logo placement, etc.) and optimize Marketing Development Funds (MDF) to maximize sponsor value and program ROI.
- Stakeholder Collaboration: Coordinate efforts across Marketing, Sales, Events, and Training teams to ensure timely and accurate fulfillment of provider commitments.
- Program & Campaign Management: Partner with providers to develop and coordinate content for joint, multi‑channel initiatives (web, email, newsletters, content, events, training). Work cross‑functionally with internal teams to launch integrated campaigns that align messaging, timelines, and KPIs to program priorities and business goals.
- Sponsorship Selling: Support the annual sponsorship sales cycle by preparing materials, presenting program structure and value to prospective and returning providers, and coordinating outreach. Drive revenue through upsell and cross-sell efforts by tracking outreach and provider interest, and sharing actionable learnings and best practices across the team to improve consistency and conversion.
- Project Management: Oversee multiple concurrent providers with varied deliverables: prioritize tasks, coordinate cross-functional owners, and mitigate risks to meet deadlines. Maintain sponsorship tracking (commitments, sales, collections) in project/CRM tools to ensure financial and delivery accountability.
- ROI Articulation: Leverage marketing and engagement data from tools like DOMO and HubSpot to quantify performance, translate metrics into clear ROI narratives, and deliver actionable recommendations that help providers optimize their investment.
- Performance Optimization: Monitor key metrics and team KPIs, and translate insights into tactical changes that improve campaign performance, impact and sponsor ROI.
What we're looking for
- 2+ years of experience in end-to-end planning through execution of Provider/Partner/Sponsor marketing programs including:
- Being the primary point of contact for a portfolio of providers.
- Defining scope, developing detailed timelines, establishing clear deliverables, and driving optimizations based on analytical results.
- Project coordination, program operations, and/or project management with the ability to manage multiple provider deadlines and complex, varying deliverables simultaneously.
- Basic understanding of what constitutes a well-rounded marketing partnership and the strategy required to execute a partner marketing sponsorship.
- Preferred experience in a B2B environment, ideally within the MSP, IT, Marketplace, Technology or Telecom channel.
- Direct experience managing Microsoft co-op or equivalent partner-funded co-op programs is highly preferred. Including MDF, budgeting, claims, reconciliation, compliance, and working with Microsoft partner portals and account/channel teams.
- BS/BA degree in business, marketing or a related field preferred.
- Exceptional communication skills with the ability to clearly and effectively communicate complex sponsorship details, influence internal and external stakeholders, and adapt priorities based on feedback and business needs.
- Strong organizational skills and meticulous attention to detail with proven ability to prioritize tasks and meet deadlines.
- Proven ability to collaborate effectively with cross-functional internal teams (i.e. Sales, Marketing, Events.)
- Comfortable with analyzing marketing data, understanding key metrics, and the ability to grow into an individual who can strategically articulate the ROI and sponsorship value to partners.
- Proactive, answer-first mindset: takes ownership, anticipates issues and follows through to resolution.
- Familiarity with monday.com or other work-management platform preferred.
Yearly salary range for remote candidates in Canada: $62,720-$82,320 CAD
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice
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