About Baselane
At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
About The Role
The Lifecycle Marketing Manager sits on the Growth Marketing team and is responsible for owning Baselane’s communications across different mediums in the customer lifecycle journey. You will own campaign execution across several owned channels, including push notifications, SMS, in-app, email and banners. This role is extremely collaborative and will work across various teams including Brand, Content, Sales, Product and Operations.
You will have the opportunity to own Baselane’s lifecycle strategy and drive initiatives that impact core company metrics. You’ll leverage our unique data to inform and iterate on campaign decisions. You’ll maintain the voice of the customer in our communication while holding a high bar for brand quality. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.
