Who are we and why should you join us?
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.
As the Senior Director of Paid Social Growth at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.
What are we looking for?
As our Senior Director of Paid Social Growth, you will own and scale one of the most critical growth engines in the company. You will manage a multi-million-dollar global paid social budget across Meta, TikTok, YouTube, and emerging platforms. Your work will drive efficient acquisition, expand long-term LTV, accelerate creative innovation, and unlock new areas of growth.
You will shape the channel’s long-term roadmap, architect our experimentation engine, and partner with senior leadership to guide investment strategy and uncover the next horizon of global performance. This is a rare opportunity for a world-class leader to influence creative, analytics, strategy, and company-wide planning. All of this is in service of a mission that deeply matters.
If you are a strategic, analytically sharp, creatively driven growth leader who thrives in a fast-paced, mission-oriented environment, we would love to meet you.
What will you do?
Paid Social Strategy & Execution
- Own end-to-end paid social growth strategy and execution across global markets.
- Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift.
- Define and continuously evolve the channel roadmap, long-term forecasting, and marginal return investment strategy.
- Evaluate and scale new platforms, formats, and technologies to keep us at the forefront of paid social performance.
Creative Strategy, Performance and Innovation
- Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks.
- Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation.
- Lead the creation of a Paid Social Creative Lab that drives systematic testing across formats, hooks, narratives, and audiences.
- Translate insights into actionable creative direction that elevates both performance and brand.
Experimentation, Analytics and Learning Agendas
- Architect our paid social experimentation engine, including audience, creative, and format testing frameworks.
- Partner with Data Science and Analytics to advance incrementality testing, MMM, and attribution methodologies.
- Establish learning agendas that scale institutional knowledge across markets and teams.
- Drive a culture of scientific rigor that uses data to answer the right questions, not just optimize metrics.
Team Leadership and Cross-Functional Influence
- Lead, mentor, and grow a high-performing team of paid social experts.
- Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting.
- Collaborate with regional teams to localize strategies while maintaining global consistency.
- Partner directly with senior leadership to set growth targets, inform planning cycles, and unlock new strategic opportunities.
Budget Management and Financial Accountability
- Own a large-scale paid social budget with responsibility for CAC, LTV, ROI, and payback windows.
- Partner with VP, Growth Marketing, Finance and Accounting on pacing, forecasting, invoicing, and audits.
- Provide transparent, data-backed investment recommendations across planning cycles.
What will you NOT do?
- You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
- You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
- You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
- You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.
Can I work remotely?
Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 10 to 15+ years of performance marketing experience with deep expertise in paid social across major platforms.
- Proven track record of managing large budgets and delivering against growth, CAC, and LTV goals.
- Experience building, leading, and mentoring high-performing teams.
- Exceptional collaboration skills, especially with Creative, Finance, Product, and Data Science.
- Fluency with marketing analytics, incrementality testing, MMM, attribution, and experimentation frameworks.
- Experience in DTC, emerging markets, or subscription models is a strong plus.
- Passion for mental health and expanding access to care.
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Competitive compensation
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- The chance to build something that changes lives – and that people love
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
The base salary range for this position is $215,000 - $255,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.
At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.
