Principal Writer & Strategist, Executive Thought Leadership

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; Chicago, IL; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

As Principal Writer & Strategist, Executive Thought Leadership, you’ll be the editorial voice behind BetterUp’s executive team — a sharp, trusted ghostwriter who turns their ideas into speeches, articles, and stories that shape how BetterUp’s leaders show up in the world.

This role blends editorial craft, marketing instinct, and creative storytelling. You’ll dig for insights, interview leaders, uncover fresh angles, and translate complex ideas into clear, resonant narratives across formats — speeches, bylines, presentations, video scripts, and social media. You’ll write fast, think visually, and help our leaders communicate with purpose and humanity.

Reporting to the Director, Content Strategy and Thought Leadership, you’ll collaborate across Brand, PR, Labs, and Product to build BetterUp’s thought leadership platform and elevate our executive voices in the market and help drive revenue and growth.

What you’ll do:

• Develop and execute BetterUp’s executive communications and thought leadership strategy and messaging — spanning speeches, public commentary, and social storytelling.

• Ghostwrite everything from keynote scripts and long-form features to punchy social posts and short-form video scripts.

• Interview executives and experts to surface authentic stories and original insights and develop articles and content that build trust with Chief Executive Officers (CEOs), Chief People Officers (CPOs),Chief Human Resources Officers (CHROs).

• Partner with Executives, Brand and Labs to turn data, research, and behavioral science into engaging, accessible narratives.

• Collaborate on multimedia storytelling — written, podcasts video, and live event segments — that bring executive ideas to life.

• Use GenAI tools to enhance creativity, move faster, personalize content, and strengthen executive voice without sacrificing authenticity or credibility. Maintain a human writer’s voice.

• Track engagement, reach, and influence across executive content to measure impact and refine strategy.

If you have some or all of the following, please apply:

• 10+ years in executive communications, journalism, thought leadership, or strategic storytelling.

• Proven experience as a ghostwriter and speechwriter for senior leaders

• A strong background in interviewing and narrative and development; you know how to get great stories out of people.

• A deep understanding of enterprise buyer psychology, especially CHROs and CEOs.

• Experience writing for multiple formats — speeches, op-eds, long-form content, video, event experiences, and social.

• Comfort working with data-driven or research-based material; ideally familiar with organizational or behavioral psychology.

• A marketing mindset — you understand audience, timing, and channel, and can write for various mediums and occasions .

• An eye for multimedia and social media storytelling — you can think in visuals and voice, not just text.

• Ability to coach executive leaders on storytelling and delivery for stage, screen, and social would be great.

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• Access to BetterUp coaching; one for you and one for a friend or family member

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year:

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for the role is as follows:

New York and San Francisco: $200,000 - $250,000

Austin and Arlington (D.C. Area): $180,000 - $225,500

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to [email protected]

#LI-Hybrid