Bitwarden seeks a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company.
This role covers functions across product, customer, and channel marketing. It combines core product message development and execution, customer engagement and onboarding, and a full spectrum of partner and channel marketing.
Bitwarden sits in a unique position across consumer and enterprise security markets. You will help navigate the expansion of a B2B go to market motion, while retaining the feel of a consumer approach: simple, transparent, easy, and self-service.
The Bitwarden basic free plan has over 10 million users. At the same time, Bitwarden serves over 50,000 businesses globally including many of the world’s largest organizations.
Highlights you will bring to the table
- A love of software products, the interest to understand them deeply from a user perspective, and also technically from an engineering perspective
- An appreciation of choosing the right words and the right visuals, along with a keen eye for detail and design to make everything look and sound perfect
- A hands on approach to scaling, including seeing the big picture and contributing directly with product launch development, asset publishing, and overall execution
- Desire to help the team thrive with proven leadership experience empowering team members to excel
- Experience scaling business and consumer applications
- An understanding of the security market and ideally identity and access management
This role will have significant interaction with the Bitwarden executive team.
RESPONSIBILITIES
- Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
- Elevate Bitwarden B2B marketing and customer acquisition to next milestones
- Guide communication of the product vision and customer onboarding experience for Bitwarden
- Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
- Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
- Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
- Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
- Further develop customer engagement and case studies with well known Bitwarden customers
- Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement.
- Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
- Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
- Drive and track key metrics for customer growth
WHAT YOU BRING TO BITWARDEN
- Significant experience across a range of product marketing and sales-enhancing activities
- Solid knowledge of enterprise and security markets. Open source experience a plus
- Bachelor's or higher college/graduate degree
- Excellent leadership, management, and communications skills
- Remote team leadership combined with ability to work as individual contributor
- Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
- Customer engagement experience with the ability to act as a trusted partner
- Ability to balance marketing scenarios combined with a product launch schedule
- Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals
WHAT TO EXPECT IN THE INTERVIEW PROCESS
- Meeting with our Recruiting team
- Interview with our Chief Customer Officer
- Interview/s with marketing team members
- Interview with one or more members of the executive team (CEO, CSO, CTO)
- Reference calls
A FEW REASONS TO WORK WITH US
- Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world’s largest organizations.
- Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.
- We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.
- Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.
In the United States, the starting base compensation range for this role is $180,000 - $250,000. Actual compensation may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location. See our careers page for a list of benefits. Please note that compensation outside the U.S. will differ based on the market.
