MarTech Lead

MarTech Lead

A career at Booksy means you’re part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers arrange “me time” moments, we’re in the business of helping people thrive and feel fantastic.

Working in an ever-changing scale-up where things are messy and resources are limited isn't for everyone. If you thrive in a stable environment with big budgets, clear processes, and structures then, if being honest, we’re probably not for you. However, if you love bringing order to chaos, inventively solving problems, and prioritizing your own path within ambiguity, then you're likely to love it here.

The people you’ll like to work with and the projects you'll enjoy impacting:

As a MarTech Lead, reporting to the Head of Customer Data & Technology in our Data and Strategic Analytics team, your mission will be to own and evolve the technical foundation of Booksy’s marketing technology ecosystem - from acquisition through retention.

Starting with Iterable as our core post-conversion engagement platform, you’ll act as the technical owner and primary administrator across our MarTech stack. This includes acquisition platforms such as Meta, Google, TikTok, CRM systems like Salesforce Sales Cloud, our Customer Data Platform (Segment), attribution tools, and third-party integrations.

This is a hands-on, deeply technical role. You’ll design and maintain scalable system architectures, build and optimize API-based integrations, manage data schemas and mappings, and ensure clean, reliable data flows that power personalization, reporting, and customer journey orchestration.

You’ll be the go-to technical partner for marketing, working closely with engineering, data, product, and growth teams to translate business requirements into robust technical solutions. As the function matures, you’ll define the MarTech roadmap and begin to mentor and lead a small team, starting with a MarTech Administrator, to scale capability and impact across the organization.