Director, Social Media Strategy

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 350 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

The Impact You Will Make

BPI is seeking a seasoned social and content strategist to lead integrated social media programs that advance our mission, amplify our impact, and protect our reputation. This role combines strategic planning, content creation, executive visibility, and rapid-response expertise, with a focus on thought leadership, public policy, and values-driven engagement.

• Salary range - $110,000 - $140,000

• Expectation to work from one of our offices (DC, NYC -preferred, SF, CHI, LA) at least 3 days a week

What Day-to-Day Looks Like

Strategic Leadership & Planning

•  Develop and execute social and content strategies aligned with BPI’s mission, reputation priorities, and audience needs
• Lead always-on campaigns across key platforms (LinkedIn, Instagram, TikTok, YouTube, X/Twitter, Facebook, Reddit, Snap)
•  Design strategic growth plans and KPIs, leveraging audience insights and analytics

Content Development & Campaigns

• Oversee content calendars, draft engaging and regulation-compliant copy
• Deliver proactive and reactive messaging that shapes narratives around BPI’s work
•  Create thought leadership content and support executive visibility across channels

Executive & Stakeholder Engagement

• Serve as strategic partner and ghostwriter for executives, including posts, Q&As, and replies
• Support visibility tied to events, media coverage, and philanthropic initiatives

Rapid Response & Crisis Management

• Monitor real-time conversations to identify risks, misinformation, and reputational threats
• Collaborate with comms, legal, and crisis teams to craft aligned responses
• Maintain and update a rapid-response playbook with clear protocols

Team Leadership & Collaboration

• Manage and mentor direct reports, ensuring best practices in publishing, moderation, and engagement
• Partner across teams and stakeholders to drive alignment and impact

Measurement & Optimization

• Deliver performance reports and insights on audience engagement and reputational trends
• Refine strategies based on analytics and high-impact content themes