Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 350 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.
The Impact You Will Make
In this position as Supervisor, Marketing Analytics you will support the analytics and reporting of paid media campaigns across numerous clients on the Paid Media team. The ideal candidate is someone with a passion for finding insights from advertising data to improve client and campaign outcomes.
- Salary range: $80,000 - $90,000
- Location: Expectation to work from our NYC office 3x a week
What the Day-to-Day Looks Like
Media Analytics + Execution
- Manage data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting for our largest and most complex clients.
- Create reporting and analytics POV, infrastructure, and processes for data spanning ad delivery, site traffic, offline events, and purchase behavior
- Support Reach and Frequency reporting product through incremental changes to methodology, assumption, and data sources (primarily ADH).
- Build reporting templates and data flows to empower Buyers and Planners to produce regular internal and external reports reports
- Create and maintain both internal optimization dashboards and executive client dashboards. Work with Media Planners, Buyers, and the Data Science team to automate and streamline data-related tasks
- Set and measure agency-wide benchmarks for quality, accuracy, and performance across ad delivery and 1P / 3P data. Consistently evaluate targeting and measurement partners, and make recommendations for improvement
- Drive advanced analytics (e.g. MTA, MMM) theory and implementation across clients. Use analytics to bridge the gap in measuring paid, owned, and earned efforts (e.g. impact of an ad campaign on social conversation)
- Establish in-depth knowledge of the AdTech ecosystem and BPI’s AdTech stack while assisting in vendor managing and implementation.
- Oversee the management of the Marketing Analytics team through direct management of Marketing Analytics Managers and Analysts
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