Lifecycle Marketing Manager

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Leading the engagement strategy for strategic audiences, driving adoption of Canva's products including: Canva Education, Canva Pro, Canva Business and Affinity.

• Gaining buy-in from stakeholders and work with cross-functional teams to deliver impactful strategies and improve business metrics. 

• Automating and personalising campaigns across various customer dimensions while ensuring compliance with industry regulations.

You're probably a match if

• You have 5–7 years of experience in engagement marketing, specializing in lifecycle channels (Email, Push Notifications, In-App Messages).
• You have a strong grasp of lifecycle marketing trends that drive user retention and engagement.
• You collaborate effectively to co-create unique, creative, and content-driven campaigns.
• You bring hands-on experience crafting and deploying campaigns across a multi-channel tech stack.
• You own a messaging calendar and project backlog that reflect stakeholder priorities.
• You have a track record of innovation and results optimization using structured testing frameworks.
• You use data confidently to derive insights that shape both strategy and execution.
• You have experience executing programs on a global scale for a diverse user base.
• You communicate clearly, manage multiple priorities, and keep stakeholders informed of progress.
• You have experience managing and developing other team members.

About the team

Canva’s Lifecycle Marketing Team is on a mission to help users achieve their goals and grow with Canva. We do this by identifying ways to delight users, delivering just-in-time recommendations and enriching content, and launching experiments to continuously learn and improve. We specialise in leveraging owned channels to deliver tangible value to users.

The mission of the Strategic Audiences Lead on the Lifecycle Marketing team is to drive awareness of our product offerings amongst strategic audiences and help them get the most out of Canva by taking advantage of our magic design tools. Working in collaboration with the creative and business teams, you’ll implement recurring lifecycle programs that drive opt-in, repeat visitorship, feature discovery and brand love. Your keys to success will be: the ability to connect with our community, craft resonant messaging across a range of formats, and efficiently deliver results on a global scale.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.