Senior Sales Manager - Yaoundé

At Capi, we help businesses in emerging markets pay their international suppliers - simply, quickly, and fairly.

Backed by $18M+ from top-tier investors like Creandum, Y Combinator, General Catalyst, and angels from Revolut, Checkout, Stripe, and Remitly, we’re building the financial infrastructure that emerging markets deserve.

Founded by Mitch Riley, Scott Liddle, and Tom Watson - ex-Taptap Send leaders with deep experience across growth, finance, and emerging markets - Capi is on a mission to boost GDP in developing economies.

By making global trade smoother and more accessible, we help local businesses grow faster, hire more people, and power prosperity across their communities.

Our mission is to grow GDP in emerging markets by making the global financial system fairer and more accessible. We’re tackling global trade, making it easier for importers to pay their international suppliers. Our platform enables businesses to expand rapidly, create jobs, and be engines of prosperity for their countries.

Our team is made up of approx 60 people across 12 countries; we are a group of a highly-ambitious, get-it-done people, who like to work hard on something that has a tangible impact in the world. And we’re looking for more people to join our team!

Take a look through Capi’s mission & values.

Role Overview

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.

As Senior Sales Manager, you will be responsible for maximizing our sales team potential, crafting sales plans and justifying those plans to the upper management. You will join our 15-person team at a fast-growing seed-stage fintech. We’re on a mission to transform how $670 billion in cross-border business payments are made each year in Africa. Reporting to Cameroon GM, this role will be at the center of our growth strategy in the CEMAC region — building a deep understanding of the market and potential customers, testing new acquisition channels, and scaling those that work to meet ambitious growth targets.

Key Responsibilities

• Acquire new corporate customers in Cameroon (and rest of CEMAC region as we expand)

• Implement strategies for retaining customers while increasing their volume with Capi

• Drive revenue growth

• Map out the competitive landscape in CMR (Track competitor pricing) and where Capi Money’s value proposition lies

• Refine our sales pitch and build compelling sales materials

• Test different acquisition channels and build new processes to scale the ones that work

• Be the voice of the customer — and work with our product and ops team to make sure we are meeting the needs and expectations of our customers, in a localised way

Requirements:

• 5+ years of experience as a Sales leadership position in a high-performing environment, ideally in the fintech or startup space

• Results-driven mindset

• Highly resourceful and organized

• Ability to work independently

• Location: Yaoundé

• Language requirements:

  • Fluent in English

  • Fluent in French

Nice to Haves:

• “No task too small” mindset

• Previous experience at early-stage VC-backed start-up, or at top-tier consultancy, etc.

• Previous experience working in or with emerging markets

• Previous experience building and working with online CRM tools

• You care about our mission and believe the current situation facing African businesses is unfair

• Hungry for high pace, rapid growth, broad exposure, and autonomy

Additional Information

• This is a full-time position with competitive salary, share options, and benefits

• Role will be remote to start with; may change to hybrid as we grow and will require occasional travel to Douala offices & other company locations

• Ideal Start date: September 2025 (we are aware that a notice period may need to be fulfilled and can adjust accordingly)

Capi is an equal opportunity employer and welcomes candidates from diverse backgrounds. We’re all about building a diverse, inclusive team at Capi. Whoever you are, we’d love to hear from you. If there’s anything you need to make the interview process easier—whether it’s accessibility support, a different format, or just a heads-up about what to expect—just let us know, we’re happy to help.