Position: Ecommerce Brand Manager
Job Type: Full-Time - 100% Remote
Working Hours: M-F PST
About the Company
A consumer-focused product company specialising in innovative solutions across household, wellness, and lifestyle categories. The team values creativity, data-driven decision-making, and strong brand storytelling. The company sells primarily to brick and mortar and looking to grow their ecommerce BTC business
Scope of the Role
We are looking for an Ecommerce Brand Manager with a strong marketing background who can manage end-to-end brand operations on Amazon, TikTok Shop, Temu, Ebay and others while also contributing to social content initiatives (e.g., Instagram campaigns). This is a hybrid role blending marketplace management, performance optimisation, and creative brand execution. You’ll be responsible for driving sales growth, improving listing performance, setting up items, overseeing product launches, and collaborating on content that strengthens brand presence across Amazon and social platforms.
Duties and Responsibilities:
- Manage day-to-day brand operations across various platforms (ie. Amazon Seller Central)
- Develop and execute growth strategies to increase revenue, conversion, and ranking.
- Oversee listing optimisation: keyword research, SEO updates, photography briefs, A+ content, and storefront improvements.
- Coordinate and manage product launches, pricing strategies, promotions, and inventory planning.
- Monitor KPIs such as TACOS, CTR, CVR, session growth, and organic rank.
- Collaborate with PPC partners or internal ads teams to improve campaign performance.
- Analyse market trends, competitor movement, and consumer insights to identify opportunities.
- Build creative briefs for Amazon images, lifestyle shoots, infographics, and video content.
- Hire freelance content creators (ie Fiverr) to create the videos, lifestyle photo’s and other content.
- Support Instagram strategy with creative ideation, content outlines, and brand-aligned messaging.
- Work cross-functionally with marketing, logistics, and operations to ensure smooth execution.
- Prepare weekly and monthly performance reports with action-oriented insights.
Requirements:
- 3–5+ years of experience managing Amazon brands (Seller Central).
- At least 1 year of experience managing accounts on Temu, TikTok Shop.
- Proven track record scaling 6–8 figure Amazon brands.
- Strong understanding of Amazon SEO, listing optimisation, and ranking strategies.
- Experience collaborating on creative campaigns for social media (Instagram preferred).
- Ability to interpret data and convert insights into actionable strategies.
- Strong understanding of product launch frameworks and lifecycle management.
- Familiarity with Amazon tools such as Helium10, Jungle Scout, Sellerboard, DataDive, etc.
- Strong communication skills and ability to work cross-functionally.
- Detail-oriented, organised, and able to manage multiple brands simultaneously.
- Comfortable working in fast-paced, high-growth environments.
