Digital Marketing Manager
Location: Remote (U.S. preferred)
Type: Full-Time | Independent Contractor
Job Overview
We’re looking for a visionary Digital Marketing Manager to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of branding, performance marketing, and retention, ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.
You’ll own and improve digital touchpoints across Shopify, email, and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.
Duties & Responsibilities
🧠 Develop and Execute Digital Strategy
- Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals
- Translate business objectives into high-impact strategies across acquisition, engagement, and retention
🛒 On-Site Branding & UX Leadership
- Own the Shopify site experience from homepage to checkout, optimizing layout, messaging, and conversion elements
- Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys
🔄 Customer Funnel & Retention Ownership
- Design, execute, and iterate customer journeys that maximize conversion and LTV
- Develop and optimize segmentation, personalization, and automation strategies to drive repeat purchases
- Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies
📩 Email Marketing Strategy & Execution
- Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns
- Ensure emails reflect brand voice, educate customers, and drive return visits to site
🤝 Cross-Functional Collaboration
- Work with product, analytics, and creative teams to launch campaigns and enhance user journeys
- Act as the strategic bridge between acquisition and retention teams
📊 Performance & Lifecycle Analysis
- Monitor and analyze KPIs across traffic, conversion, retention, and email metrics
- Deliver clear, actionable reports and recommendations to internal stakeholders
🔍 Trend & Innovation Scouting
- Stay ahead of platform trends, algorithm changes, and digital tools
- Pilot new technologies and strategies to drive incremental growth
🛡 Brand Stewardship
- Maintain brand consistency across all digital touchpoints
- Support the evolution of the brand’s digital identity as it expands into new channels and audiences
