Director of Growth Marketing, EMEA

What You’ll Do
As Director of Growth Marketing, EMEA, you’ll set the growth vision for the region and lead
the full-funnel digital strategy across paid, organic, earned, and owned channels. You’ll drive
customer acquisition, retention, and lifetime value - blending global frameworks with regional
nuance to deliver measurable, sustainable growth.
Team Leadership & Cross-Functional Collaboration
● Hire, lead and mentor a high-performing regional Growth Marketing team for the EMEA
Hub, including Paid Performance Media, Influencers, Social Media, Retention, Affiliates,
Social Commerce and external freelancers or agencies.
● Develop the EMEA Hub as a leader of a best in class in-house regional, digital hub.
● Set clear goals, KPIs, and development plans to foster accountability, creativity, and
professional growth.
● Manage roadmap of Growth Teams with clear prioritization, and associated key results
and initiatives
● Partner closely with global and EMEA teams across Creative, Brand, Web, Product, and
Operations to align campaign timelines, priorities, and messaging.
● Serve as an experienced partner to EMEA leadership - contributing insights and
recommendations that shape broader business strategy and country growth plans.
● Build strong relationships with cross-functional peers to ensure end-to-end excellence
across campaign planning, execution, and measurement.
● Drive collaboration and communication between performance and creative functions,
ensuring content, campaigns and landing pages are insight-led and optimized for results.
● Champion a test-and-learn, data-informed culture within the marketing organization -
celebrating innovation and continuous improvement.

● Represent the EMEA region in global marketing forums, sharing local learnings and best
practices to inform global growth strategies.
Localization & Market-Specific Execution
● Define and lead Growth Marketing Strategy for each EMEA market in alignment with
Country Manager
● Adapt and execute global campaigns with regional nuance - customising messaging,
creative, and offers for local cultures, languages, and behaviors.
● Conduct ongoing market analysis to identify emerging trends, seasonal moments, and
competitive opportunities across priority countries.
● Partner with local stakeholders and distributors to deliver impactful market activations,
retail events, and co-branded partnerships.
● Develop toolkits and playbooks to ensure scalable, consistent execution across multiple
EMEA markets while maintaining creative flexibility.
● Collaborate with translation and creative partners to ensure accuracy, tone, and brand
consistency across localized assets.
● Identify and capitalize on regional influencer or media moments to drive awareness and
conversion.
● Act as a cultural and consumer advocate within the global marketing team - ensuring
strategies reflect local insight and authenticity.
Data, Reporting & Forecasting
● Build and maintain robust performance dashboards to track KPIs across paid, social,
affiliate, CRM, and retention channels where applicable to allow optimised work.
● Own regional marketing reporting and present insights during weekly, monthly and
quarterly business reviews as well as for key moments and promotions, e.g. BFCM. .
● Partner with Data, Finance, and eCommerce teams to forecast performance, model ROI,
and inform budget planning.
● Continuously analyze performance data to identify trends, efficiency gaps, and growth
opportunities across channels and markets.
● Implement a disciplined CRO, A/B and multivariate testing framework across creative,
audience, and landing page variables.
● Lead post-campaign analysis to evaluate ROI, inform future strategy, and share
learnings with global and local teams.
● Champion data-driven decision-making - ensuring performance metrics translate into
actionable business outcomes.
● Maintain data integrity and ensure alignment between reporting systems (Shopify, GA4,
ad platforms, CRM).

Paid Media Strategy & Execution (working with Paid Performance
Marketing Manager)
● Lead full-funnel performance marketing across Meta, Google, YouTube, TikTok, and
region-specific platforms (e.g., Snapchat, Pinterest, Display) with the Paid Performance
Marketing Manager.
● Define the channel strategy, creative roadmap, and testing frameworks to balance
efficiency (ROAS, CAC) with long-term growth (LTV).
● Oversee daily campaign execution, optimization, and reporting to ensure continuous
performance improvement and data integrity.
● Own budget allocation and pacing across markets and platforms - ensuring efficient
spend and alignment with seasonal demand, launches, and promotions.
● Develop and maintain audience segmentation strategies (prospecting, remarketing,
loyalty) to improve conversion and retention outcomes.
● Collaborate with creative and content teams to develop, test, and scale platform-specific
assets optimized for performance.
● Manage agency partners and/or internal media buyers, ensuring performance
accountability, innovation, and best-in-class execution.
● Evaluate emerging channels and technologies, driving test-and-learn pilots to uncover
new acquisition opportunities.
Social, Influencer & Affiliate Growth (Working with Social & Influencer Lead
& Affiliate team)
● Oversee the development and lead the EMEA social strategy - spanning organic, paid,
and influencer activity - designed to grow community, engagement, and conversion.
● Localize HexClad’s global creative and storytelling for regional audiences, ensuring
cultural resonance and platform relevance.
● Partner with the global content team to concept, produce, and deploy creator-led and
UGC content that drives authentic advocacy.
● Work with the Influencer Lead to design influencer programs and campaigns across
macro, micro, and nano tiers to maximize reach and engagement across key markets.
● Oversee social-led growth initiatives such as giveaways, creator collaborations, product
drops, and paid partnerships.
● Monitor platform trends, social listening insights, and audience sentiment to identify new
opportunities for brand storytelling and engagement.
● Establish performance benchmarks for organic and paid social - tracking growth,
engagement rate, traffic, and conversion outcomes.
● Build and maintain relationships with key creators, agencies, and platform partners to
secure priority placements and collaborative opportunities.