About the Brand
Our Client is a fast-growing, dermatologist-founded skincare brand built on clinical research, science-backed formulations, and long-term skin health. Their mission is to deliver effective, trustworthy products while educating consumers through evidence-based messaging and elevated brand experiences.
The Role
Our client is seeking a Marketing Specialist to support the execution and optimization of marketing initiatives across digital channels. This role is ideal for a detail-oriented, data-informed marketer who can clearly communicate clinical benefits in a consumer-friendly way while driving growth, engagement, and brand consistency.
The Marketing Specialist will collaborate cross-functionally with Ecommerce, Creative, and Product teams to bring campaigns to life, support product launches, and ensure marketing efforts are executed with precision.
Key Responsibilities
Campaign & Channel Execution
- Execute and manage marketing campaigns across digital channels (email, paid social support, website, and content)
- Support product launches, promotions, and seasonal campaigns from planning through execution
- Coordinate timelines, assets, and deliverables across teams and partners
Content & Brand Support
- Assist with the development and deployment of marketing content, including website updates, emails, social assets, and landing pages
- Ensure all messaging aligns with brand voice and maintains clinical accuracy
- Support content updates that educate consumers on product benefits, ingredients, and routines
Performance Tracking & Optimization
- Track and report on campaign performance using key KPIs (traffic, engagement, conversion, retention)
- Analyze data to identify insights and opportunities for optimization
- Support A/B testing and CRO initiatives in collaboration with the Ecommerce team
Cross-Functional Collaboration
- Work closely with Ecommerce, Creative, Product, and Customer Support teams
- Coordinate with external vendors, agencies, and contractors as needed
- Help maintain organized workflows, documentation, and marketing calendars
Qualifications
- 2–4+ years of experience in marketing, ideally within skincare, beauty, or wellness
- Strong organizational skills with attention to detail
- Ability to translate scientific or technical information into clear consumer messaging
- Comfort working with data, analytics, and reporting tools
Nice to Have
- Experience with dermatologist-founded or clinically positioned brands
- Familiarity with email platforms (Klaviyo or similar), paid social workflows, or CMS tools
- Experience supporting ecommerce or DTC brands
