Performance Marketing Manager

The role, in a nutshell

We’re looking for a results‑driven, analytical, and creative Performance Marketing Manager to own paid acquisition and performance programs end to end. You’ll test aggressively, optimize constantly, and scale what works across search, social, display, and third‑party sponsorships—driving measurable pipeline in a high‑velocity environment. Chainguard delivers hardened, secure, and production‑ready builds of the open source software engineers rely on—so teams can build faster, stay compliant, and eliminate risk. We’re the trusted source for open source. Chainguard provides trusted open source artifacts for every layer of the modern software stack—containers, language libraries, and VM images.

What you’ll do

• Develop, launch, and optimize performance campaigns across Google, LinkedIn, Reddit, YouTube, and Display—owning channel strategy, execution, and iteration.
• Leverage buyer‑intent and first/third‑party signals to sharpen targeting, improve conversion efficiency, and inform budget allocation.
• Manage third‑party sponsorships end to end: evaluate opportunities, negotiate, brief, launch, and report—activating our ICP across high‑signal publications and communities.
• Partner with Integrated Campaigns to plug paid channels into cross‑channel motions that build brand and drive qualified pipeline.
• Build and run account‑based marketing (ABM) programs with regional marketing and Sales to engage and accelerate key accounts.
• Analyze performance, attribution, and full‑funnel metrics to uncover insights, prioritize experiments, and guide growth decisions.
• Design and run A/B tests across creative, copy, audiences, bidding, and landing pages; scale winners quickly and retire underperformers.
• Collaborate with Content/Creative to produce on‑brand, high‑performing ad assets and landing experiences that convert.
• Own forecasting and pacing; allocate budgets across channels and campaigns to maximize ROI while hitting growth targets.
• Partner with Analytics to build dashboards and reporting that communicate performance, learnings, and next steps to stakeholders.
• Identify new growth levers—channels, partnerships, formats, and ad tech—pilot thoughtfully, and scale what proves out.

What we’re looking for

• 5+ years in performance marketing or digital acquisition with a track record of delivering measurable ROI.
• Deep analytical chops; comfortable with data, experimentation, dashboards, and multi‑touch attribution.
• Hands‑on expertise across major ads platforms (e.g., Google Ads, LinkedIn, Reddit, YouTube) and associated tooling.
• Experience using intent data for targeting, segmentation, and budget optimization; proficient in A/B testing and conversion rate optimization.
• Curiosity about and practical experience using AI to plan, launch, and optimize campaigns faster and smarter.
• Excellent communication and storytelling—able to synthesize complex results for executives and collaborate cross‑functionally.
• Bias for action: rapid experimentation, iteration, and an owner’s mindset in a fast‑moving, high‑growth environment.