About Compound Growth Marketing (CGM)
Compound Growth Marketing (CGM) is a marketing consultancy built to help ambitious B2B SaaS and technology companies scale to $100M+ in revenue by building sustainable, repeatable demand generation systems.
We help clients grow by designing and optimizing a Predictable Demand System™, focused on three compounding drivers of growth:
- Deal Volume
- Deal Process
- Actionable Insights
Our work spans go-to-market strategy, paid acquisition, demand capture (SEO & AI-optimized content), funnel automation, and advanced analytics. We partner closely with our clients’ revenue, marketing, and operations teams to drive measurable outcomes — not just activity.
As we continue to grow, we’re looking for a senior, client-facing leader who can own relationships, lead media strategy, and connect execution to revenue outcomes.
About the Role
The Account Director, Media & Client Strategy is a hybrid leadership role that combines senior account ownership with hands-on media strategy and oversight.
You will serve as the primary day-to-day owner of client relationships, while also acting as the media and performance lead, setting channel strategy, overseeing execution, and ensuring campaigns drive measurable impact across the full funnel.
This role sits at the intersection of client services, media leadership, and GTM execution. You’ll work closely with our Demand Generation, Demand Capture and GTM Engineering teams to ensure that paid media, automation, attribution, and reporting are tightly aligned.
This is an ideal role for someone who:
- Has grown up in a B2B agency or consultancy
- Is comfortable owning both client relationships and performance outcomes
- Can translate business goals into media strategy, execution plans, and clear results
Key Responsibilities
Client Ownership & Strategic Partnership
- Serve as the primary point of contact and trusted advisor for assigned client accounts.
- Build strong, long-term relationships with senior marketing, revenue, and operations stakeholders.
- Proactively identify risks, opportunities, and expansion paths within each account.
- Balance client expectations with internal priorities, scope, and resourcing.
Media Strategy & Performance Leadership
- Lead development of multi-channel media strategies aligned to client business goals, ICPs, and revenue targets.
- Oversee planning, execution, and optimization of demand generation campaigns across channels such as:
- LinkedIn, Google, programmatic, paid social, and emerging B2B media platforms
- Ensure campaigns support full-funnel objectives, from awareness through pipeline and revenue.
- Own performance measurement and optimization against KPIs such as CPL, CPQL, pipeline contribution, and ROI.
Campaign, Budget & Vendor Management
- Manage media budgets across channels, partners, and tactics with clear accountability.
- Evaluate, select, and manage relationships with media vendors, publishers, and platforms.
- Oversee external partners or agencies where applicable to ensure quality, alignment, and efficiency.
- Ensure pacing, forecasting, and budget performance are clearly communicated to clients.
Data, Analytics & GTM Alignment
- Partner closely with GTM Engineering to ensure:
- CRM, marketing automation, and attribution systems are properly configured
- Reporting accurately reflects funnel performance and revenue impact
- Collaborate with Demand Generation and Demand Capture leads to align paid, organic, and AI-optimized search strategies.
- Interpret performance data to surface insights, guide optimization, and inform strategic decisions.
- Contribute to defining reporting frameworks that align client KPIs with CGM’s internal efficiency metrics.
Project & Team Leadership
- Lead cross-functional delivery across strategy, media, GTM Engineering, and Demand Capture.
- Ensure projects stay on track: on time, on budget, and aligned to client goals.
- Provide direction, mentorship, and feedback to media and account team members as needed.
- Contribute to process improvements that increase clarity, efficiency, and quality across teams.
