Programmatic Strategic Lead (Remote Canada)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

About The Role

We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.

The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders. 

Please note: internally, this role is titled Account Strategist, Programmatic.

What You’ll Do:

1. Campaign Management:

• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.

• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.

• Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.

• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.

• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.

• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.

2. Team Collaboration:

• Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.

3. Client Relationship Management:

• Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.

• Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

What You’ll Bring:

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)

• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360

• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success

• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs

• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month

• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities

• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Goals:

1. NSM Attainment: 100%

2. CSAT: 4.4+

What We Offer:

• Compensation for this role includes a competitive base salary

• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

• Benefits to Support the Whole Person:

  • 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

  • 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

  • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

  • 💰 Financial - Traditional and Roth 401(k) with a 3% company match

  • 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

  • 🌴 Annual Company-wide Retreat 

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1