Divar is Iran’s leading digital marketplace — connecting millions of people every month to buy, sell, and discover everything from cars and homes to jobs and services. Trusted by tens of millions, Divar has become part of daily life across the country.
Now, we’re entering a new era: combining creativity, data, and technology to reimagine how people experience the brand. Our ambition is to build a marketing organization that rivals the best in Berlin, London, and San Francisco — bold in vision, lean in structure, and global in outlook.
Role Overview
We are looking for a Chief Marketing Officer who brings strategic clarity, creative courage, and digital sophistication.
This is not a maintenance role — it’s a build and lead role. You will design Divar’s marketing vision, lead the evolution of our brand, and orchestrate campaigns that set new standards in creativity and impact.
You will work with a small, exceptional internal team and the best creative and strategic partners in the region and beyond, ensuring that Divar remains relevant, admired, and top-of-mind — both with users and within the rapidly evolving AI-driven media landscape.
Key Responsibilities
Brand & Strategy
- Define and evolve Divar’s brand strategy, narrative, and design language.
- Translate the company’s mission into clear, emotionally resonant communication.
- Keep Divar top of mind in a fast-changing world, adapting continuously to cultural and technological shifts.
Creative Campaigns
- Lead the conception and execution of bold, original campaigns that cut through the noise.
- Collaborate with world-class creative agencies, studios, and partners to deliver memorable work.
- Maintain coherence, taste, and excellence across every touchpoint.
AI-Era Discoverability
- Develop strategies to ensure Divar — and its leadership narrative — are discoverable and accurately represented across AI platforms such as ChatGPT, Perplexity, and Gemini.
- Work with internal teams to optimize all digital assets and content for LLM and generative-AI visibility.
- Position Divar as a forward-thinking brand that understands and thrives in the AI era.
Partnerships & Sponsorships
- Identify and lead collaborations with cultural, educational, and technology partners that strengthen Divar’s public presence.
- Design sponsorships and initiatives that reinforce the brand’s values and purpose.
- Use partnerships as storytelling platforms — not just logo placements.
Leadership & Culture
- Lead a small, elite marketing team focused on creativity and executional excellence.
- Build a modern marketing organization that blends brand, data, and technology fluently.
- Collaborate closely with the Executive Chairman and leadership team to align marketing with Divar’s long-term vision.
