About the company
Our client, FLiiP, is reshaping the fitness industry through a cutting-edge, all-in-one SaaS platform built for commercial gyms and multi-location fitness operators. Their solution helps streamline operations, centralize communication, and significantly boost member retention.
With more than $4M CAD in seed funding and as a participant in the Google for Startups Accelerator, FLiiP is experiencing rapid growth across North America.
The role
FLiiP is looking for a seasoned Product Owner who thrives in fast-paced environments, brings a strong product ownership mindset, and is passionate about solving real-world customer problems.
This is a hands-on role with end-to-end ownership of the product lifecycle, ideal for a Product Owner with at least 3 years of experience in B2B SaaS or startup environments looking to take initiative and help shape a growing product.
Working closely with engineering, design, operations, and leadership, the successful candidate will lead high-impact product initiatives from discovery through delivery, while structuring and scaling product processes and introducing AI-powered methods.
Key responsibilities
Product ownership
- Own the full product lifecycle, from discovery to launch to continuous iteration.
- Conduct market and competitor research to identify product opportunities.
- Collaborate closely with leadership to align initiatives with business objectives.
- Leverage AI tools for research, discovery, and analysis (e.g., customer feedback, usage trends)
Data-driven decision making
- Define, monitor, and analyze KPIs and product performance.
- Use insights and behavioural data to inform decisions and continuously improve the user experience.
- Prioritize product features based on value, effort, and business impact.
Cross-functional collaboration
- Partner daily with engineering, design, customer support, and ops teams.
- Lead sprint rituals (backlog refinement, planning, stand-ups, retrospectives).
- Act as a clear communication bridge between technical teams, clients and other internal stakeholders.
- Work hands-on with a UX/UI designer to bring ideas to life.
Discovery & customer centricity
- Identify and validate customer problems using structured discovery methods.
- Translate user needs and business goals into clear product requirements.
- Drive innovation focused on added value, productivity gain, and long-term scalability.
Process & culture
- Help bring structure to product operations — improving workflows, prioritization, and team alignment.
- Foster a culture of experimentation, ownership, and learning.
