Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in.
About You
We are seeking a Director of Revenue Marketing to drive demand generation, pipeline creation, and brand awareness across digital channels.
About the Role
We are seeking a highly analytical, enterprise-focused Director of Revenue Marketing who excels in full-funnel strategy, cross-functional execution, and measurable pipeline impact. This leader will design and manage the operating rhythm behind demand gen, digital programs, lifecycle marketing, and customer expansion motions.
The ideal candidate brings:
- Deep enterprise marketing experience (MUST)
- Salesforce ecosystem / DevOps marketing exposure (REQUIRED)
- Full-funnel ownership
Strong operational and leadership capability
What You’ll Be Doing
Demand Generation & Full-Funnel Growth
- Build and own the full-funnel demand strategy across awareness, acquisition, and qualification.
- Design integrated campaigns aligned to enterprise buyer journeys (CIO, CISO, CTO, DevOps leaders).
- Partner with BDR and Sales to improve lead quality, conversion rates, and velocity.
- Continuously optimize channel mix (paid, SEO, events, etc).
- Deliver predictable quarterly pipeline growth
Enterprise Focus
- Partner with Sales leaders to build personalized plays and cross-functional account plans.
- Coordinate content, sequences, ads, and events for high-value verticals (FSI, Healthcare, Public Sector).
- Create measurement models that tie performance to pipeline movement, opportunity creation, and deal expansion.
Customer Lifecycle, Expansion & Retention
- Own post-sale marketing programs for adoption, product activation, and customer health.
- Partner with CS to increase NPS, activation, and upsell/expansion revenue.
- Build advocacy programs including customer stories, references, webinars, and advisory councils.
- Create lifecycle campaigns for renewal readiness and expansion visibility.
Analytics & Forecasting
- Own quarterly planning including budgets, resource allocation, and forecasting.
- Collaborate with Ops to streamline handoffs, workflows, and data quality.
Cross-Functional Leadership
- Partner with Sales, CS, Product Marketing, and Product to drive unified revenue execution.
- Build a culture of experimentation, accountability, and data-driven decision-making.
