Digital PR Manager - SEO & Authority

Step into a role that sits at the intersection of digital PR, SEO and content, with genuine scope to shape campaigns, influence results and grow a specialist function.

We’re seeking an Digital PR Manager to join a fast-growing, consulting-led digital agency, recognised for building tailored outreach strategies that drive brand visibility, authority and organic performance.

As the outreach offering continues to expand, this role offers the opportunity to lead campaign strategy, guide delivery and work closely with a highly skilled, cross-functional organic team.

You’ll collaborate daily with SEO, content, PR and broader marketing specialists, helping clients cut through crowded markets with creative, data-led outreach programs.

This is a hands-on leadership role that blends strategic thinking with execution. It is not a passive PR or link-building position, but a true integration of storytelling, performance and technical best practice.

The Company

They are an independent agency of around 50 specialists, with deep expertise across paid media, SEO, communications, PR, content and digital strategy. The team works with a diverse mix of ambitious Australian and North American brands, from fast-growing scale-ups to established household names.

The culture is welcoming, collaborative and refreshingly ego-free. Leaders stay hands-on with the work, so decisions are grounded in reality and client conversations move quickly.

Learning is part of everyday life here. Knowledge is shared openly, curiosity is encouraged, and people are supported to grow across different disciplines while working on a wide variety of clients and industries.

The Opportunity

Reporting directly to the Outreach Lead, the Outreach Manager will take ownership of campaign strategy and execution across a portfolio of organic, PR and outreach clients.

You’ll shape how outreach is approached for each client, tailoring strategies to what will genuinely move the needle rather than applying a one-size-fits-all model. This role is about thinking critically, testing ideas and evolving programs based on what works.

You’ll work closely with SEO, content, PR and social teams to ensure outreach is fully integrated into broader organic strategies, from ideation through to optimisation.

Key Responsibilities

• Lead daily journalist, publisher and influencer outreach to secure high-quality coverage and authority links.

• Develop compelling angles, stories and pitches that cut through competitive media landscapes.

• Oversee content briefing, editing and refinement to ensure outreach assets are campaign-ready.

• Manage campaign reporting, performance tracking and insight extraction across all outreach activity.

• Maintain strong relationships with media contacts and publication partners.

• Act as the main client contact for outreach activity, providing clear updates and performance insights.

• Identify new outreach opportunities through market trends, competitor analysis and media shifts.

• Support and upskill junior team members through feedback, guidance and knowledge sharing.

This role is for you if

• You enjoy owning campaigns end to end and being accountable for real-world results.

• You like thinking creatively while still grounding decisions in data and performance.

• You are naturally curious, enjoy testing new ideas and continuously refining how things are done.

This role may not suit you if

• You prefer a highly rigid environment with fixed templates and little room for experimentation.

• You are looking for a purely operational role without strategy, ownership or client interaction.

• You are not comfortable working at the intersection of creativity, performance and delivery.

About You

• You have 3+ years’ experience in outreach, digital PR, SEO, content marketing or a closely related organic role.

• You bring strong hands-on delivery experience across pitching, link building, content angles and media relationships.

• You are confident in managing clients directly and translating campaign performance into clear insights.

• You enjoy working across disciplines and collaborating closely with SEO, content, PR and social teams.

• You are naturally proactive, organised and comfortable taking ownership of your work.

• You are curious, ambitious and motivated to keep growing your skill set as the outreach function evolves.

What's in it for You:

• A hybrid working arrangement involving 3 days at home and 2 days in the office.

• Monthly social events that foster a supportive and inclusive environment.

• A flat company structure with open lines of communication, ensuring your ideas and insights are heard, valued, and contribute to the collective success of the agency.

• Career advancement opportunities and a competitive salary package.

• The chance to work on a diverse mix of ambitious Australian and North American brands.

If you’re excited by the idea of shaping creative outreach programs, making a real impact for ambitious brands and growing alongside a curious, collaborative team, we’d love to hear from you.

At Fulcrum, we celebrate diversity and know that our differences help us thrive. We are committed to diversity, inclusion, and providing equal opportunities at all stages of the recruitment process. Imposter syndrome can get in the way of meeting amazing candidates, so if you feel passionate about this role, please don't hesitate to apply.