Who We Are

GoodShip is the first all-in-one platform for freight orchestration and procurement. Our innovative software helps shippers optimize their truckload freight spend and service outcomes while enhancing collaboration among internal teams and carrier partners.

The US domestic truckload freight market is massive – the industry generated revenues of $941 billion across 11.46 billion tons of product shipped in 2022. Our technology is optimizing freight outcomes for our customers, a rapidly growing roster which includes some of the industry’s largest and most recognizable shippers. Our software automates previously tedious and resource-intensive tasks and unites disparate data sources to provide a holistic view of network performance. We provide shippers with best-in-class intelligence, a purpose-built procurement workflow, and the tools to collaborate more effectively and initiate corrective action directly within the GoodShip platform.

We’re backed by A-list venture firms and founders of industry-leading FreightTech companies, and were recently recognized in the FreightWaves FreightTech 25 and the BCV × Headline Vertical SaaS 50. With ample financial backing and strong traction, we’re seeking a driven and experienced Senior Demand Generation Manager to join us on the ground floor and help bring ultra-modern transportation technology to market.

About the Role

As GoodShip’s Senior Demand Generation Manager, you will be responsible for designing and executing marketing programs that drive pipeline and revenue growth. This is a strategic and hands-on role for a marketer who thrives in a fast-paced, high-growth B2B SaaS environment and knows how to build scalable programs directed at enterprise buyers.

You will lead top-of-funnel strategy and execution — including paid media, SEO/AEO, retargeting, acquisition channels, and automation — and work cross-functionally with Sales and Marketing leadership to generate measurable business impact.

This role reports to the Head of Marketing, is remote (Seattle-region preferred), and will be an individual contributor. Key performance indicators will include pipeline contribution, MQL volume, and CAC efficiency.

You Will

Drive Growth and Pipeline

• Develop and execute a demand generation strategy across paid, owned, and earned channels.

• Launch and optimize paid media campaigns (search, social, display, retargeting) to drive qualified leads efficiently.

• Design retargeting, nurture and content syndication programs to re-engage high-intent audiences and convert them.

• Launch, measure, and test an ABM pilot focused on high-value prospects, collaborating closely with the Sales team on target account selection, strategy, and execution.

• Explore and test new acquisition channels and campaign formats to scale lead generation.
  

Lead SEO and AEO Initiatives

• Lead SEO and AEO efforts to grow organic traffic, enhance search visibility, and improve inbound conversion quality.

• Analyze search and site performance, and optimize site structure and content to improve discoverability and conversion.
  

Support Marketing Systems and Automation

• Define and operationalize GoodShip’s marketing and revenue funnel architecture, including lifecycle stage definitions (lead, MQL, SQL, opportunity), conversion criteria, and sales handoffs, in close partnership with Sales and Marketing leadership.

• Execute and scale marketing operations in HubSpot, contributing to automation workflows, lead scoring models, nurture programs, dashboards, and integrations across the broader tech stack.

• Build and maintain landing pages and microsites using Webflow to support campaigns and optimize conversion performance.
  

Analyze and Report Performance

• Measure and optimize campaign performance across all channels using data-driven insights.

• Report on core metrics — pipeline contribution, MQL volume, CAC efficiency, and ROI — and partner with leadership to act on these insights.
  

Collaborate and Experiment

• Work closely with the team to develop integrated, multi-channel campaigns and ensure alignment to business goals.

• Continuously test new strategies, tools, creative approaches and campaign tactics to optimize lead quality and conversion rates across the funnel.
  
  

The Ideal Candidate

• 8-10 years of experience in B2B SaaS marketing, responsible for demand generation or growth marketing in a startup or high-growth environment.

• Proven success marketing to enterprise-level customers, with measurable pipeline and growth results.

• Hands-on experience with HubSpot (automation, workflows, reporting) and Webflow (landing page creation and optimization).

• Deep understanding of paid media, SEO/AEO, retargeting, content syndication, acquisition channels, analytics and attribution.

• Competitive by nature and process-driven, combining disciplined execution with a bias toward action and a drive to outperform targets and benchmarks.

• Analytical, data-driven mindset; comfortable making strategic decisions based on performance metrics.

• Excellent project management skills and ability to prioritize and execute quickly in a solo or small-team role.

• Experience in logistics, transportation or supply-chain technology is a plus.
  
  

Benefits

• Competitive salary and meaningful equity in GoodShip

• 100% employer-paid health benefits

• Unlimited PTO

• Winter break the week of December holidays

• Fully remote work environment (Seattle-region preferred)

• Destination team off-sites