Managing Director
Remote position in Bentonville, AR (US) | Sales
A bit about us
GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.
A bit about you
You’re a strategic and hands-on sales leader with a strong background in media and mobile advertising. You know how to drive revenue, build and mentor high-performing teams, and develop meaningful relationships with agencies and brands. You combine strong business acumen with deep product knowledge and a passion for helping clients succeed. You're comfortable leading complex deals, guiding sellers through growth, and contributing to a positive, performance-driven culture. You're ready to lead with impact and scale success across your team and territory.
You will:
- Manage a team of 3-6 sellers responsible for driving revenue by generating new business through prospecting, managing and growing existing accounts
- Direct, train, lead and motivate the team that will engage with agencies and direct clients
- Develop strategic account plans to grow assigned territory, vertical and account lists
- Enable the team to identify, source, pitch, define, negotiate, close and manage mobile advertising revenue
- Educate the sales team, as well as the marketplace, about advanced mobile-location media technology and solutions
- Establish sales objectives by forecasting and developing annual sales quotas for sellers within the territories based on account/agency knowledge and past spending
- Build quarterly attack/strategy plans with each individual seller that are measurable, attainable and actionable
- Develop career pathing guidelines that allow sellers to have a clear vision in what needs to be done in order to get to the next phase of their career
- Train, mentor, counsel and discipline employees in order to stay on plan for the year and hit company goals
- Lead negotiations to build larger agency and client partnerships.
- Develop deep relationships with senior leadership and executives at agencies and direct clients
- Communicate team needs to senior-level leadership and executives in order to maintain a high-level of morale
- Expertly communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking events, etc.)
- Contribute to the products’ GTM strategy and product roadmap by providing market insight and client feedback to the respective teams
- Represent GroundTruth through thought-leadership opportunities at conferences (panel participant, moderating round-tables, speaking engagements) and agency-wide education/leadership sessions
- Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the entire sales team and broader company
You have:
This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.
- Bachelor’s degree in Advertising, Marketing, Business or similar relevant field and advanced degree preferred, but not required
- 5-7 years active sales and/or may consider multiple years relevant experience at a media sales company with a proven track record of success as an individual contributor and/or player-coach and at least 2 years managing a successful sales team
- Strong network of agency and client-direct contacts throughout territory and beyond
- Expert communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients) – ability to pitch to all levels and audience sizes in any environment
- Expert-level understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
- Deep understanding of location-based data, how it sourced, differentiators among major players and various ways of activating against it across all platforms
- Strong understanding of forecasting revenue and building a plan to attain goals
- Technical Skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar
Key Competencies:
- Managing performance- setting clear, measurable goals with individual sellers that can be used to gauge success and help the them grow internally at the company
- Educator, business consultant and mentor
- Performance management, territory management, strategic, tactical and analytical thinking
- Problem solving and negotiation skills
- Willingness for continued learning with creativity, innovation and self-motivation
- Managing resources, people and conflicts with emotional intelligence
Additional things to note:
- Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the sales team and broader company
- The expectation is to be meeting and entertaining clients wherever and whenever schedules align. “Whatever it takes to close a deal (within reason)” is the mentality of our top sellers here at GroundTruth
Our values:
At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.
- Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind.
- Respectful: We are respectful to each other, our customers, and our partners in everything we do.
- Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
- Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.
Why You'll Love Working Here:
- Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
- Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
- Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
- Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
- Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
- Fully-paid medical premiums for employees
- 401(k) employer match
- Generous parental leave
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Daily lunch credit when working in-office
- Fully stocked snacks and beverages in-office
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
Compensation Package
- $165,000 - $220,000 base salary, 60/40 commission split ($275,000 - $366,666.67 OTE)
Applications will be reviewed on a rolling basis.
The final deadline to apply is 11/3/25, but early applications are strongly encouraged as we may begin interviewing prior to that date
Use of AI in recruiting process
We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI
California Privacy Rights Notice for Job Applicants
GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.
Equal Employment Opportunity (EEO) Statement
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].
