Sales Director - Location-Based AdTech (Chicago)

Sales Director

Remote position in Chicago, IL | Sales

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At Groundtruth, we believe that innovative technology starts with the best talent and has been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team.

A bit about you

You will:

• Drive revenue by generating new business via prospecting and managing and growing existing, strategic accounts.
• Develop strategic account plans to grow assigned Holding Company and/or account list.
• Produce tailored proposals and recommendations to meet the needs of each client, and oversee the success of their campaigns.
• Lead negotiations with larger agency and client partnerships.
• Inform product/solution GTM strategy and product roadmap.
• Coach other sellers and help them grow and develop into high performing sellers.
• Go deep and wide across all accounts (agency + client direct) – expected to have far-ranging relationships across all partners/teams who touch strategic accounts (agency, client direct, creative agency, trading desk.
• Maintain a pipeline of new opportunities from current strategic accounts as well as un-cracked new business (within specific agency holding companies/strategic client directs).
• Expertly communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking events, etc.).
• Represent GroundTruth through thought-leadership opportunities at conferences (panel participant, moderating round-tables, speaking engagements) and agency-wide education/leadership sessions.
• Achieve sales quotas on a monthly/quarterly basis according to sales plan set by SVP and Managing Director.
• Meet all deadlines set by leadership to ensure proper information is effectively shared.
• Strong ability to communicate with senior-level leadership and executives.
• Be a team player and a leader amongst your peers – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need.

You have:

This is our ideal wish list, but most people don’t check every box on every job  description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• Bachelor’s degree in Advertising, Marketing, Business or similar relevant field preferred, but not required.
• 5+ years Active Sales experience and/or may consider multiple years relevant sales experience with a proven track record of success for multiple years in a row.
• Expert communication skills (in-person/on-the-phone presentations, email and general day-today in the office and with clients) – ability to pitch to all levels and audience sizes in any environment.
• Strong network of agency and client-direct contacts throughout territory and beyond.
• Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role.
• Strategic and tactical thinker – ability to think outside the box to help solve problems for clients.
• Very strong attention to detail in all aspects of the business.
• Hunter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business.
• Expert-level understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.).
• Deep understanding of location-based data, how it sourced, differentiators among major players and various ways of activating against it across all platforms.
• Ability to effectively and strategically complete RFP’s for clients in various verticals, proactively pitch strategic ideas to best serve your clients needs.
• Ability to effectively and strategically complete RFP’s and custom presentations for clients in various verticals.
• Technical Skills: Salesforce, MSFT product suite, MediaOcean/Prisma, Expensify, Clearslide, ZOOM, Slack, The LIST/Winmo, SellerCrowd, Media Radar.

Key Competencies

• Performance management, territory management, strategic, tactical and analytical thinking.
• Problem solving and negotiation skills.
• Continuous learning with creativity and innovation.
• Managing resources, people and conflicts with emotional intelligence.

Additional things to note:

• Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the sales team and broader company.
• The expectation is to be meeting and entertaining clients wherever and whenever schedules align. “Whatever it takes to close a deal (within reason)” is the mentality of our top sellers here at GroundTruth.

You are:

• Detail-oriented - the little things matter.
• Organized with demonstrated ability to prioritize and deliver timely work.
• A team player and not afraid to roll up your sleeves and help when needed.
• Self-sufficient and not afraid to take the lead and manage tasks independently.
• Coachable and open to feedback.
• Respectful–-we treat each other with respect and assume the best of one another.
• Not afraid to have fun!

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.

Respectful: We are respectful to each other, our customers, and our partners in everything we do.

Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.

Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why join us?

Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.

Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.

Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.

Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.

Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:

• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Compensation Package

• $140,000- $180,000 base salary, 60/40 commission split ($233,333 - $300,000 OTE)

Applications will be reviewed on a rolling basis

The final deadline to apply is 10/3/25, but early applications are strongly encouraged as we may begin interviewing prior to that date

Use of AI in recruiting process

We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI

California Privacy Rights Notice for Job Applicants

GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].