Influencer Partnerships Manager, International

About the role

Grüns is hiring an Influencer Partnerships Manager, International to build and run our creator engine across EMEA and APAC. International growth depends on localized storytelling and creator credibility this role owns the end to end influencer ecosystem: sourcing, outreach, negotiation, briefing, tracking, whitelisting, and performance optimization.

Location:

While this role is part of our global remote HQ, we feel a candidate based in or around Europe will be most successful in this role.

The team members you’ll be working with most closely are in the Eastern time zones, so we ask that you are comfortable working a way that allows for some overlap in working hours to collaborate.

More generally, we operate in a fully remote, high trust environment with teammates across multiple countries and time zones. While we work async by default, we come together in person twice a year for offsites that help us connect, align, and build real relationships IRL.

In this role, you will:

• Build a scalable creator pipeline across EMEA and APAC, sourcing and vetting localized creators by market, language, and cultural add.
• Own international influencer campaigns end to end, from outreach and negotiation to briefs, timelines, approvals, tracking, and results.
• Manage whitelisting and usage rights, ensuring creator content is contractually covered, compliant, and ready to scale in paid media.
• Partner with Paid Media to create a high performing content pipeline, feeding winning creator assets into ads and iterating based on results.
• Support international retail expansion, running geo targeted creator activations tied to retail launches and in market buzz.
• Build reporting and insights by market, tracking spend, CAC, attribution signals, and content performance to guide reinvestment decisions.
• Create repeatable international playbooks, including localized briefing templates, compliance guardrails, and best practices by market.

We're looking for someone who:

• Has 4–7+ years in influencer marketing or creator partnerships, with direct ownership of international (EMEA/APAC) programs.
• Has run performance driven influencer campaigns tied to measurable outcomes like CAC, revenue, and new customer growth.
• Has experience sourcing creators in multiple countries and negotiating contracts, usage rights, and whitelisting terms.
• Understands international nuances around disclosures and compliance (UK ASA/CAP, EU, and relevant APAC standards).
• Is extremely organized and can manage dozens of creators without things slipping.
• Brings strong taste and writing ability: briefs are clear, content is on brand, and creators actually deliver what we need.
• Can work independently after onboarding, and knows when to pull in cross functional partners.

Approach to the role:

• Local first mindset with repeatable systems: cultural nuance without chaos.
• Performance driven: creative is fun, but the scoreboard is CAC, new customers, and content efficiency.
• Strong operator: timelines, contracts, usage rights, briefs, tracking, and follow ups are airtight.
• Collaborative: works smoothly with Brand, Paid, Retail, Creative, Compliance, and Analytics.
• Fast learner: builds the playbook while running campaigns, not after.

To Apply:

We ask that you do not use ChatGPT or similar tools to answer the application questions. Our goal is to genuinely understand how you think, communicate, and approach problems. We do integrate these tools into our day to day work, and you will hear more about that if you join the team.

Compensation & Benefits:

At Grüns, we are committed to offering a competitive total compensation package grounded in market data and aligned to our size, stage, industry, and geographic location. Compensation for this role will be benchmarked to the local market and may vary based on experience and country of hire.

In addition to base compensation, eligible roles may include equity and locally compliant benefits designed to support your well being, growth, and work life balance.