Sr. Manager of Loyalty & Subscriber Experience

About the role

We’re looking for a Sr. Manager of Loyalty & Subscriber Experience to own how we build long-term relationships with customers across Grüns and our family of brands. This role will be the single owner of loyalty & subscriber experience, responsible for designing, launching, and continuously optimizing a program that drives incremental value and works seamlessly alongside subscriptions and retention marketing.

You’ll partner closely with Retention, CX, Brand, Product, and Ecomm to ensure loyalty is thoughtful, consistent, and effective — not fragmented or promo-driven. This role reports into the Director of Retention and Lifecycle.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a quarterly basis for amazing off-sites where we can connect IRL.

In this role, you will:

• Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach
• Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS
• Define how loyalty and subscription work together as a unified customer value proposition
• Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives)
• Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams
• Own loyalty-specific promotions and member experiences
• Establish clear rules and documentation for how loyalty is used across channels
• Serve as the internal expert on loyalty strategy and performance

We're looking for someone who:

• Has 5-8+ years of experience in retention, lifecycle, CRM, or loyalty roles
• Has launched or owned a loyalty program in DTC, CPG, or subscription businesses
• Has built differentiated loyalty, membership, or subscriber benefits that go beyond standard points and discounts.
• Is comfortable working cross-functionally with Product, CX, Brand, and Ecomm
• Is familiar with loyalty platforms (e.g., LoyaltyLion, Yotpo, Smile.io)
• Brings a strong analytical mindset around repeat rate, cohorts, LTV, and incrementality
• Values testing, documentation, and scalable processes

Approach to the role:

• Strategic but execution-driven
• Obsessed with incrementality and customer behavior
• Disciplined about protecting long-term loyalty value
• Collaborative, confident, and comfortable with ambiguity
• Customer-first and commercially grounded

To Apply:

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

Compensation & Benefits:

At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $130,000-$150,000 depending on experience. Beyond base salary, we offer competitive equity packages and a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.