We’re looking for a Paid Ads Specialist who’s equal parts strategist and optimizer — someone who can plan, execute, and scale performance campaigns across Meta, TikTok, and Google. This isn’t just a “launch and leave” media buying role — it’s for someone who lives and breathes performance marketing, understands what makes ads convert, and knows how to scale smartly.
You’ll own end-to-end campaign strategy, setup, and optimization for multiple brands, collaborating closely with our creative team to test new ideas and drive measurable results. If you’re data-obsessed, fluent in ad metrics, and comfortable working across multiple platforms, this is for you.
🎁 Perks & Benefits
- 💵 Paid in USD (bi-monthly payouts: 15th & 30th)
- 🏖️ Up to 14 days of Paid Time Off annually (starting Day 1)
- 📅 Observance of Holidays (based on your location)
- 🏡 100% remote – work from anywhere
- ⚙️ Collaborate with a creative-first, performance-driven marketing team
- 🚀 Work on DTC and SaaS campaigns that scale from $10K → $50K+ monthly ad spend
🧩 What You’ll Be Doing
📊 Campaign Strategy & Planning
- Build and manage multi-platform ad strategies across Meta, TikTok, and Google.
- Define full-funnel campaign structures, targeting, budgets, and audience segmentation.
- Identify scalable opportunities and cut waste fast, optimizing for efficiency and ROI.
⚙️ Execution & Optimization
- Manage daily performance in Meta Business Suite, TikTok Ads Manager, and Google Ads.
- Monitor KPIs — ROAS, CAC, CPL, CVR, CTR — and adjust campaigns in real time.
- Ensure proper attribution and data tracking across pixels, CAPI, and GA4.
🎨 Creative Coordination & Testing
- Partner with our in-house designer to launch static and video creative variants.
- Share insights on top-performing ad angles, hooks, CTAs, and formats.
- Lead structured A/B testing cycles to continuously improve creative performance.
📈 Reporting & Insights
- Deliver weekly breakdowns by channel and product, highlighting key wins and learnings.
- Analyze data across campaigns to identify optimization and scaling opportunities.
- Communicate results and strategy adjustments clearly to the broader team.
✅ Who You Are
- 3–5+ years of experience managing paid ads across Meta, TikTok, and Google Ads.
- Deep expertise in Meta Business Suite / Ads Manager — comfortable handling DTC & SaaS campaigns.
- Experience managing sub-$10K to $50K/month ad budgets and scaling effectively.
- Strong understanding of conversion metrics, attribution, and data-driven optimization.
- Analytical, detail-oriented, and proactive with performance tracking.
- Excellent communicator who thrives in fast-paced, collaborative environments.
- Based in or available during Eastern Time (EST) hours.
Bonus Points
- Familiarity with CAPI, GA4, Looker Studio, or other performance reporting tools.
- Background working with creative testing teams or ad agencies.
- Knowledge of AI tools for ad ideation or copy generation.
📩 How to Apply
Please submit:
- ✅ Your updated resume
- ✅ A short Loom video (1–2 mins) explaining your experience with multi-platform paid ads
Only candidates who submit a Loom video will be moved to the next step of the hiring process.
🧠 If you’re a performance marketer who can plan smart, test fast, and scale efficiently across multiple platforms—we’d love to hear from you.
📋 Application Process Overview
Our comprehensive selection process ensures we find the right fit for both you and our clients:
- Initial Application - Submit your application and complete our prequalifying questions
- Video Introduction - Record an video introduction to showcase your communication skills and work experience
- Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
- Recruitment Interview - Initial screening with our talent team
- Executive Interview - Meet with senior leadership to discuss role alignment
- Client Interview - Final interview with the client team you'd be supporting
- Job Offer - Successful candidates receive a formal offer to join the team
Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.
