Paid Media Manager, Influencer & Affiliate

About the Paid Media Manager, Influencer & Affiliate at Headspace:

We are seeking a dynamic Paid Media Manager with expertise in influencer and affiliate marketing to join our performance marketing team. This role will be responsible for driving performance, managing partnerships, and executing campaigns that deliver measurable business impact. The ideal candidate is data-driven, highly organized, and has strong relationship-building skills with both creators and agency partners. You will collaborate cross-functionally with Brand, Creative, Content, Product Marketing, Analytics, Finance, & Legal to ensure programs support major launches and align with key business objectives.

What you will do:

Influencer Marketing

• Identify and review potential influencer and creator partners across key platforms.
• Review content and provide actionable feedback to ensure brand alignment.
• Lead testing & ideation for upcoming influencer campaigns.
• Track, analyze, and report on weekly influencer performance to leadership and cross functional partners.
• Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on performance.
• Generate tracking codes and links for campaigns.
• Conduct competitive reviews to benchmark and optimize strategy.
• Serve as the primary point of contact for creators and influencer agency.

Affiliate Marketing

• Review and approve new affiliate partner opportunities.
• Manage day-to-day affiliate approvals and communications.
• Oversee performance reporting and campaign measurement, iterating off of insights.
• Track, analyze, and report on weekly affiliate performance to leadership and cross functional partners.
• Issue and manage affiliate tracking codes.
• Handle voucher code reversals and compliance monitoring.
• Serve as the primary point of contact for partners and affiliate agency.

Required Skills:

• 5+ years of experience in influencer and affiliate marketing.
• Proven track record of managing influencer campaigns and affiliate programs and hitting DR targets.
• Data-driven, analytical mindset with experience in performance tracking and reporting.
• Highly organized with excellent attention to detail.
• Ability to manage & optimize spend against pre-existing budgets and prioritize multiple projects simultaneously.
• Strong communication and relationship-building skills including the ability to effectively secure talent and manage external agencies.
• Strong verbal and written communication skills.

Preferred Skills:

• Mobile app / subscription experience is strongly preferred but not required
• Passion for the mental health & mindfulness space

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time. For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $79,200-$126,500 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

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Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to ourPrivacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice

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