Senior Financial Analyst, D2C

About the Senior Financial Analyst, D2C at Headspace:

Headspace is seeking a strategic and analytically driven Senior Financial Analyst to join our Finance team, with dedicated focus on our Direct-to-Consumer (D2C) business. This role will partner closely with Marketing, Product, Data, Accounting, and cross-functional business leaders to drive deep financial insights, accurate forecasting, and performance reporting that directly influence decision-making and growth strategy.

The ideal candidate is passionate about financial planning & analysis, thrives in a high-growth, cross-functional environment, and is eager to build modern frameworks and processes that increase clarity and impact across the D2C business.

What you will do:

• Independently maintain and evolve forecasting models that connect bookings, revenue recognition, and collections across D2C. Collaborate with cross-functional partners, Accounting, and FP&A to support budgeting, business updates, and re-forecasting cycles.
• Perform monthly variance analysis for revenue, bookings, and cash flow—translating findings into executive-ready narratives that highlight risks, performance drivers, and strategic recommendations.
• Improve data accuracy, processes, and workflows to streamline forecasting and reporting.
• Drive strategic insights and operational alignment between Finance and business partners, enabling data-driven decision-making across the organization.
• Maintain and evolve subscription model that supports revenue forecasting, scenario planning, and the annual planning process.
• Build and automate recurring dashboards covering key metrics such as bookings, subscriptions, lifetime value (LTV), customer acquisition cost (CAC), churn, and other performance indicators.
• Support pricing decisions, promotional analysis, experiment evaluation, and investment prioritization.

What you will bring:

Required Skills:

• 4+ years of financial analysis and budgeting experience, including revenue and cash planning within D2C.
• Excellent analytical and financial modeling skills, with strong attention to detail and organizational abilities.
• Deep understanding of financial principles, including bookings, revenue and cash flow forecasting
• Experience in subscription modeling.
• Strong written and oral communication skills with experience in presenting to senior management with confidence, conviction, and credibility.
• A self-starter who demonstrates initiative in shaping financial insights and improving forecasting frameworks across the business.
• Willingness to roll up your sleeves and dig into the weeds to problem solve.

Preferred Skills:

• Bachelor's degree in Finance, Accounting, or related field
• Advanced Excel modeling skills
• Experience with Healthcare/ Mental Health/ Wellness industries
• Familiarity with Adaptive Insights

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). PST based preferred. Candidates must permanently reside in the US full-time.
For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $79,200-$110,000 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

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Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to ourPrivacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice