Events & Experiences Marketing Manager

Role Summary

Humata Health is seeking a strategic, results-driven Events & Experiences Marketing Manager to own the events portfolio in its entirety. The ideal candidate will assist in leading the company’s event planning, ensuring every touchpoint—from trade shows to executive roundtables to webinars—is directly aligned with our business goals, pipeline generation, and brand elevation. This role requires a blend of creative strategy, precise execution, and cross-functional communication.

Key Responsibilities

• Strategy Development: Facilitate the annual and quarterly events planning process, making data-backed recommendations on the highest-impact conferences, trade shows, speaking engagements, and customer events for Humata to attend or host.

• Goal Alignment: Collaborate closely with the cross-functional team to define clear, measurable objectives (e.g., lead generation, pipeline acceleration, executive engagement) for every event.

• Budget Ownership: Manage the global events budget, ensuring ROI is tracked, measured, and optimized across all activities.

Execution & Coordination (End-to-End Ownership)

• Full-Cycle Management: Help execute various in-person and virtual events by coordinating logistics, working with vendors, assisting with contracts, and supporting booth design and content preparation.

• Cross-Functional Coordination: Serve as the go to contact between Marketing and Growth teams to ensure cohesive messaging and flawless on-site execution.

• Event Marketing: Oversee pre- and post-event communication strategies for both in-person and virtual events, working with the Marketing and Growth team to coordinate registration, attendance, and follow-up activities.

Analysis & Optimization (Data-Driven)

• Reporting: Establish and manage a clear reporting framework for event performance, including lead capture, conversion rates, and revenue attribution. Create a framework to define ROI for each event.

• Post-Mortem Analysis: Conduct thorough post-event assessments to identify areas for improvement and inform future strategy.

Qualifications & Experience

• 2-3 years of experience in event management, field marketing, or corporate experience marketing, preferably within a B2B SaaS, technology, or healthcare environment.

• Proven ability to manage complex events from strategy through execution and measurement.

• Exceptional organizational skills and the ability to manage multiple projects simultaneously.

• Demonstrated experience interfacing with executives and key customers.

• Proficiency working with event management platforms, webinars, and CRM tools (e.g., Hubspot) is highly desirable.

Travel Requirements

This role requires the ability to travel domestically to attend and manage events. Travel is currently estimated to be approximately 30%, though this percentage is subject to change based on business needs, seasonal event schedules, and strategic opportunities.

🚀 Why Join Humata Health?

• Impactful Work: Contribute to innovative solutions that improve healthcare efficiency and patient outcomes

• Remote Flexibility: Enjoy working remotely while being part of a collaborative team, with access to our new office in Winter Park, FL

• Competitive Compensation: Enjoy competitive base compensation, equity through our Employee Stock Option Plan, and bonus-eligible roles

• Comprehensive Benefits: Full benefits package including unlimited PTO and 401k program with employer match

• Growth Opportunities: Advance your career in a fast-paced, high-impact environment with ample professional development

• Inclusive Culture: Join a diverse workplace where your ideas and contributions are valued

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Pay Transparency

Humata Health will provide pay transparency information upon application to those in qualifying jurisdictions.

Our salary ranges are based on competitive pay for our company’s size and industry. They are one part of the total compensation package that may also include equity, variable compensation, and benefits. Individual pay decisions are ultimately based on several factors, including qualifications, experience level, skillset, geography, and balancing internal equity.

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Humata Health is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

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Join us in our mission to transform healthcare while building a life that works in harmony both in and outside the office.