About the Company
Hustler Marketing is a global digital growth agency helping eCommerce brands scale through data-driven retention, performance, and creative marketing. Founded in 2018, Hustler Marketing manages over $250K in monthly recurring revenue and serves clients in 30+ countries. With 50+ team members across 20+ countries, the agency delivers full-service solutions including email and lifecycle marketing, UGC and creative production, SEO, and data analytics.
The company continues to grow through strong client partnerships, expansion into new industries, and strategic acquisitions, including one completed in 2025 as part of its broader vision of becoming a diversified digital growth group.
About the Role
The Director of New Business & Revenue is responsible for building, leading, and optimizing the company’s commercial growth engine. This senior leadership role oversees all new-client acquisition, sales processes, pricing optimization, CRM discipline, forecasting, and pipeline management.
You will report directly to the CEO and will have full authority to shape the sales organization, including hiring and training new team members. This is a fully remote role but may require occasional calls in US working hours.
Mission Statement
To build a scalable, predictable, high-performance new-business engine that drives consistent revenue growth, elevates deal quality, and strengthens Hustler Marketing’s position in the digital marketing industry. This role ensures that our acquisition strategy, systems, and processes support long-term growth aligned with the company’s objectives.
Primary Responsibilities
New Business & Revenue Growth
- Own the complete acquisition cycle for all new clients across services.
- Maintain and optimize inbound, referral, and partner-based lead funnels to ensure a consistent flow of qualified leads.
- Execute a structured, high-conversion closing process including qualification, proposal development, negotiation, and contract execution.
- Re-design pricing and packaging to increase average deal size, margin quality, and overall revenue output.
- Track, manage, and report on pipeline health, win/loss rates, and revenue forecasting.
Systems, Processes & Reporting
- Build and maintain CRM automation, dashboards, and forecasting models.
Enforce CRM data accuracy and lead tagging to ensure complete visibility into acquisition performance. - Provide weekly reporting and KPI updates directly to the CEO.
- Maintain strict time tracking according to internal standards (minimum 126 tracked hours monthly).
Team Leadership
- Hire and manage initial revenue team members (SDR + Sales/CRM Coordinator) within the first 3 months with CEO approval.
- Train, mentor, and lead the sales function to hit ambitious performance targets.
- Establish a culture of accountability, transparency, and speed.
Cross-Functional Collaboration
- Work with the CFO on pricing strategy, financial modeling, and forecasting.
- Collaborate with the Head of Service to ensure a smooth and structured onboarding for new clients.
- Partner with Marketing on inbound funnel growth, content-driven acquisition, and SEO-led demand generation.
- Align with the CEO on strategic partnerships and high-value opportunities.
Position Specs
- Full-time commitment while meeting general availability for office hours.
- A minimum of 126 tracked hours per month consistently.
- Fixed-rate monthly salary paid in USD.
- Contractor status after signing the NDA.
- Exclusivity agreement (restricting outside work of a similar nature).
30-day notice period after the first month.
Regular performance reviews every 9-12 months, with the first review at 3–6 months.
