About the Role
iCapital is seeking an Assistant Vice President Marketing Manager to join the Product Marketing team within the Marketing and Communications department. This role supports the Structured Investments and Annuities businesses, collaborating closely with Product, Sales, and cross-functional teams to deliver compelling go-to-market strategies and client engagement programs.
Responsibilities
- Develop and execute integrated go-to-market strategies for iCapital’s Structured Investments and Annuities Platform, Alternatives Distribution and Structured Investments (SI Distribution, m+ funds, and Outcome Driven Strategies).
- Partner with Product and Sales teams to define positioning, messaging, and value propositions for platform enhancements, new fund and product launches.
- Create and manage the utilization of high-impact marketing and sales enablement tools including presentations, fund fact sheets, brochures, case studies, platform and product demos to articulate benefits and drive advisor adoption.
- Develop educational content and thought leadership pieces to simplify complex investment concepts for advisors and end clients.
- Lead multi-channel marketing campaigns across email, digital, social, webinars, and events, leveraging data-driven insights to optimize engagement and conversion.
- Act as a strategic partner to Product, Sales, and Client Relationship teams, ensuring marketing initiatives support core KPIs.
- Seek opportunities across all elements of iCapital Structured Investments and Annuities Platform and Alternatives Distribution businesses including acquisition, retention, platform features and functionality, and product launches to help meet and exceed company goals.
Qualifications
- Bachelor’s degree in marketing, business, finance, or a related field
- 7+ years of related experience preferably within the fintech, wealth management, alternative investments (including annuities and structured investments), or ETFs
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies and data-driven decision-making
- Exceptional communication and storytelling skills with the ability to simplify complex concepts
- Proven track record of building and managing integrated marketing plans and campaigns across multiple marketing disciplines
- Demonstrated success in managing ambiguity and driving results in fast-paced environments
- Collaborative mindset with strong project management skills
- Experience marketing structured investments, annuities, or alternative investments
- Familiar with advisor distribution channels
- Able to blend strategic thinking with hands-on execution, delivering a measurable impact
Benefits
The base salary range for this role is $120,000 to $140,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.
For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us Twitter: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: https://www.icapitalnetwork.com/about-us/recognition/
iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
