We’re looking for an innovative, analytical, strategic-thinking and result-oriented leader with deep expertise leading search engine optimization (SEO) and Web publishing to join our team at Included Health. This leader will drive our SEO/AIO (“search everywhere”) strategy and define the technical and content-driven roadmaps to scale organic growth.
The SEO & Website Strategy Senior Manager will develop and execute a world-class, data-driven SEO strategy across SEO, AIO, and organic social media channels to boost visibility and awareness of Included Health’s offerings through
IncludedHealth.com and
DoctorOnDemand.com. This role balances strategic leadership in SEO & AI-driven growth, with expertise leveraging consumer health trends to maximize business visibility and scale. Of particular importance is strong experience in creating, maintaining and delivering value through a scaled web publishing platform.
Responsibilities include proactively identifying and communicating emerging trends in both consumer health and AI; influencing content strategy and calendars to capitalize on those trends; developing and executing innovative strategies and aggressive testing plans to capitalize on trends and boost business visibility; and measuring and optimizing SEO and organic initiatives to keep us at the forefront. We’re eager to find someone who has developed and led conversion rate optimization (CRO), bringing experience and fluency in modern CMS tools. This role will partner heavily with team members across Member Acquisition, Content Strategy, Engineering, and Analytics.
