Jiffy is seeking a Senior Paid Social Strategist to own and scale our paid social program as a core driver of growth. This role is responsible for building and executing high-impact, performance-driven paid social strategies that fuel revenue, expand brand awareness, and support Jiffy’s evolution from product-led to marketing-led growth.
As the owner of paid social, you will blend data, creative strategy, and platform expertise to drive profitable customer acquisition across Meta, TikTok, YouTube, Pinterest, and emerging channels. You’ll operate with real ownership, partner cross-functionally, and play a key role in shaping how Jiffy reaches and serves creators, small businesses, and entrepreneurs.
Key Responsibilities
- Own paid social budgets, forecasting, and pacing across channels and business lines, ensuring targets are met for blended CAC/MER, contribution margin, and payback.
- Build and maintain a measurement framework across platforms (pixel/CAPI, UTMs, offline conversions), and partner with analytics to ensure attribution quality.
- Lead incrementality and lift testing (holdouts/geo tests), and use results to guide channel mix and scaling decisions.
- Create and run a creative performance system: concept pipeline, testing roadmap, fatigue monitoring, refresh cadence, and a creative scorecard tied to efficiency.
- Identify and launch new paid social opportunities (e.g., creator whitelisting/Spark Ads, new platforms), with clear test plans and scale thresholds.
- Partner with web/CRO to improve landing-page conversion and ad-to-site experience, running structured experiments to raise CVR and lower CAC.
- Establish operational excellence: QA, naming conventions, governance, weekly performance reviews, and vendor/agency management where needed.
- Analyze performance using platform data, delivering clear insights and recommendations to improve efficiency and ROAS.
- Own reporting and KPI tracking, identifying trends and opportunities across channels.
- Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals.
