Autism Parenting Magazine - Head of Growth Marketing

Lead growth at Autism Parenting Magazine - apply now

$3,000 - $4,500 per month | Full-time | Remote (UK, US overlap)

Watch this short video - https://www.youtube.com/watch?v=GttSFV9oong

Autism Parenting Magazine is a rapidly growing publishing company, supporting parents of autistic children with practical, expert-backed strategies they can use right away.

We publish a magazine monthly, run major campaigns throughout the year, including our Autism Parenting Summits (biannual) and our video based membership subscription. With rapidly rising rates of autism and APM positioned as the global leader in the production of expert advice, we have a requirement for a marketing growth lead to take APM to the next level.

APM thrives in a fast-paced, high-performance environment. Our global, remote-first team spans the UK, USA, Philippines, South Africa, and Eastern Europe and is growing rapidly. We use the Entrepreneurial Operating System (EOS) to maintain alignment, accountability, and focus. Our work is demanding, but it’s incredibly rewarding to improve the quality of life for our customers. We meet virtually each week to foster transparency, collaboration, and accountability. We use tools like Hubstaff to maintain clarity on time tracking and progress.

The team consists of:

• 2 Marketing Operations Specialists (newsletter and sales promotion scheduling, asset production, event organization, monthly marketing activities and organic social media posting/cadence)
• PPC Consultant
• 1 B2B Account Manager (supporting channel; lightweight oversight and accountability)
  

As Head of Growth Marketing, you'll lead revenue generation, own marketing campaigns, and manage our existing marketing team. You will be accountable for the overall growth marketing strategy and execution.

Key responsibilities include:

📈 Driving Revenue Growth: Develop and execute strategies to increase revenue across all channels.

🎯 PPC Strategy & Optimization: Oversee PPC campaigns, manage a PPC consultant, and, at times, directly manage ad accounts to optimize CAC for scalable growth.

🗣️Refining ICP & Messaging: Refine our core message, ideal customer profile (ICP), and marketing creatives to effectively target diverse age groups and care needs within the autism spectrum.

📧 Email Marketing Excellence: Enhance our email marketing strategies, copy, and delivery to improve engagement and conversion rates.

🌐 SEO, Organic Social, Affiliate, & Offline Growth: Improve lead generation and subscription sales through development of our SEO, organic social, affiliate, and offline marketing efforts.

🤝 B2B Sales Support: Coach and assist our Account Manager on cold prospecting copy and iteratively improve our advertising sales pipeline.

🌟 Team Leadership & Coaching: Provide leadership, coaching, and mentorship to the marketing team, fostering a high-performance culture.

This is a full-time role, UK-based, with some overlap with US hours when needed for commercial or supplier meetings.