Hosting Manager, Cloud
•Veeamsoftware· 5h
🏷️ Data Science⏰ Full-time🎯 Lead / Principal🇳🇱 Netherlands
5h ago
Joinus·7 months ago
Development of Automated Campaigns:
- Build and optimize welcome, activation, and reactivation chains aimed at increasing player engagement and retention.
- Create personalized campaigns for various player segments, including newcomers, active players, and dormant users.
Player Base Management:
- Engage with the active player base through email, SMS, in-app notifications, sliders, and social media channels.
- Segment players based on gaming activity, preferences, turnover, deposit amounts, and average deposits to create targeted offers.
CRM Campaign Analysis and Optimization:
- Monitor and analyze CRM campaign performance metrics such as Open Rate (OR), Click-Through Rate (CTR), Bonus Rate, Activation Rate (AR), Retention Rate (RR), Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU).
- Prepare reports and conduct campaign analysis to improve future promotions and strategies.
- Conduct A/B testing for CRM campaigns (e.g., send time, subject lines, bonus types) to optimize effectiveness.
- Continuously improve communication chains and promotions based on data analysis.
Promotion Development and Execution:
- Initiate and develop new ideas for promotions and campaigns to enhance player activity and retention.
- Manage the full process of promotions from concept through to launch and post-launch analysis.
Cross-Functional Collaboration:
Work closely with the product, design, and copywriting teams to ensure cohesive and effective campaigns.
3+ years of CRM experience in gambling/betting.
Experience building a full-cycle journey player.
Create and test hypotheses to improve the user funnel.
Readiness for high workload/dynamic work.
High analytical skills.
Understanding of casino players behaviour.
Background with Tier 1-2 markets.
Our Benefit Cafeteria is Packed with Goodies:
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