Marketing Coordinator - SaaS/IoT, Vertical-Focused Demand Generation

Are you excited about diving deep into a specific industry, mastering its challenges, and building a marketing playbook from the ground up?

Keycafe is looking for a Marketing Coordinator who can take ownership of a single vertical — such as vehicle fleets or first responders — and drive end-to-end demand generation. You will research the market, craft strategy, execute campaigns across multiple channels, and ultimately map out the most effective marketing motions for your industry.

You will collaborate closely with Sales, Customer Success, and Product to bring high-quality content and campaigns to life while helping shape the future of our North American marketing efforts. This role requires fluent business English and strong writing abilities.

If you’re a creative, analytical, and detail-oriented marketer who loves testing ideas and producing high-impact assets, we want to hear from you.

What You’ll Do

• Develop and execute marketing strategies tailored to a specific industry vertical.
• Write polished, research-backed blog posts and website copy in professional business English.
• Build targeted email campaigns, nurture flows, and newsletters to generate qualified leads.
• Create and manage social media content relevant to your vertical.
• Hire, brief, and manage freelancers for content production.
• Produce and host webinars, including topic planning, coordination, and promotion.
• Conduct market and competitor research to identify trends and opportunities.
• Support planning and execution of virtual and in-person marketing events.
• Track, analyze, and report campaign performance across channels.
• Collaborate across Sales, Success, and Product teams to align messaging and execution.
• Stay current on marketing best practices, tools, and emerging trends.

Why Join Keycafe

• Own a vertical: Build a full playbook and shape marketing strategy for a distinct industry.
• Global product impact: Help promote a market-leading IoT platform used by organizations worldwide.
• Creative freedom: Test new ideas, refine tactics, and drive real results in a fast-moving SaaS/IoT environment.

About Keycafe

Keycafe, headquartered in Vancouver, powers secure and seamless key management for businesses worldwide. Our SmartBox system combines IoT hardware with cloud software to give organizations total control over their keys — anytime, anywhere. From hospitality and property management to logistics, fleets, and government, companies rely on Keycafe to keep operations secure, efficient, and scalable.