Senior Product Marketing Manager - Fixed-term contract - Video Games

Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for Core IP Games, part of a global leader in game development & publishing, and is contracted via Keywords Studios.

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. 

We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios.  Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. 

Join us in our mission to build engaging player communities and offer outstanding experiences! 🎮🔥

If you want to grow your career in the gaming industry as a Senior Product Marketing Manager, apply now! You will play an important role within our clients Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. 

You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner.

Responsibilities

• Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies. 
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle. 
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team. 
• Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development. 
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post-mortems to highlight insights for Growth & Studio team
• Partner with finance and operations on budget management for brand programs
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences. 
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.