At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.
What are we looking for
Executive Creative Director
Reporting to: Co-Founder & CCO
Location: Mumbai
About the role
At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We’re looking for an Executive Creative Director (ECD) to lead our creative vision, raise the bar on storytelling, and push the boundaries of what branded content can be.
This role isn’t just about campaigns, it's about shaping a culture of creativity that inspires teams, builds lasting client love, and creates a dent in culture.. You’ll be a big-picture thinker, a tastemaker, and a champion of creativity who thrives at the intersection of ideas, strategy, and execution.
If you’re the kind of leader who sets the tone for the room, rallies talent, and consistently delivers work that breaks through the noise, we want you in our corner.
A day in the life of an Executive Creative Director
- Define and drive the creative vision for Kulfi Collective across all brands and verticals, ensuring every piece of work has impact, craft, and cultural relevance.
- Partner with Account Management & Strategy teams to uncover deep audience insights and translate them into compelling creative ideas.
- Creating not just what the client asked for but what their campaign needs. Producing campaigns based on deep strategy and insights, Which are in line with the project’s objectives and requirements
- Lead creative campaigns from insight to execution, An Imagineer of all kinds of campaign led cultural first ideas that can go viral and reach the right audience
- Craft and execute multi-platform, integrated campaigns that resonate across digital, social, experiential, and emerging media.
- Own the creative process end-to-end, from pitching fresh ideas to delivering high-quality outputs that push the brand forward.
- Act as the key creative liaison for clients, ensuring alignment between vision, strategy, and execution.
- Mentor, inspire, and scale the creative team, ensuring world-class talent and ideas fuel our work at Kulfi Collective
- Partnering with fellow creatives. Variabilizing and building the creative team at Supari
- Stay plugged into industry trends, cultural shifts, and audience behaviors to craft work that is not just relevant but trailblazing.
What does success look like
Value Creation - Client
- Number of briefs converted
- Quarterly Customer feedback
Client Relationship Management
- Amount of times asked to be involved on repeat business by client
Quality of work:
- Reach: Engagement, Virality - clutter breaking high end concepts, Cultural currency - culturally relevant, content that takes up space in the audience’s mind - 1 per quarter - Earned media.
People Management
- Team Performance: Creating a high performance team (Almost Always Exceeds Expectations) in order to measure the performance of the direct reportees
- Mentoring: Percentage increase in the level of competency and self-efficacy of the team member, demonstrated by their ability to successfully complete projects independently, collaborate effectively with their peers, and continuously improving the quality of work.
- Measured through the number of projects done individually, the number of projects done in collaboration with the mentor
- Feedback on these projects
Qualities and skill sets we would like for you to showcase
- 12-15years of agency experience driving creative campaigns and content-led storytelling.
- A knack for turning insights into strategic ideas that drive brand love and audience engagement.
- A portfolio that showcases high-impact, multi-platform campaigns that have moved the needle.
- The ability to lead teams, inspire creatives, and influence stakeholders, you know how to sell an idea and make it happen.
- A deep understanding of content formats, digital-first storytelling, and emerging creative technologies.
- Experience working across brand strategy, content development, production, and execution.
- A creator’s mindset, whether it’s directing a campaign, scriptwriting, or experimenting with new media.
- A passion for building relationships, collaborating, and making work that stands out in culture.
- You have excellent communication skills, inspiring our team with your can-do attitude.
- You're proficient in design tools such as Adobe Creative Suite and Figma, and you're not afraid to use them.
- Showcasing your ‘Can-do-everything’ attitude, pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Runaway and more. Approaching everything as a problem solver.
- You're always on the lookout for the latest trends and technologies in the industry because you're just that curious.
- You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants
More about Kulfi Collective
We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.
Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?
Here is everything you need to know.
