Video Strategist
•Launch Potato· 1h
MarketingFull-timeAmericas
1h ago
Later·6 months ago
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
Later is seeking a Community Manager to create bold, social-first content and drive engagement for our clients across platforms including Instagram, TikTok, X, and YouTube Shorts. This role sits within our Services team and blends creative execution, community building, and client partnership.
You’ll be responsible for concepting and producing scroll-stopping content, engaging audiences in real time, and ensuring client brands show up authentically in culture. As the day-to-day voice of the brand, you’ll deliver both creative excellence and measurable impact — growing communities, driving engagement, and delivering insights that fuel campaign success.
Serve as a day-to-day client partner, providing proactive recommendations on social content and community strategy.
Build and deliver value-add presentations including campaign wrap reports and best practice strategies.
Collaborate with internal influencer teams to create integrated campaigns that unite content and creator strategies.
Partner with cross-functional teams (design, strategy, analytics) to deliver cohesive programs.
Own and execute best-in-class, social-first content across platforms.
Translate briefs into creative concepts, tailoring ideas to feel native for each channel.
Lead and execute shoots — from pre-production to editing and publishing.
Move quickly to capture cultural moments, ensuring content is both timely and brand-appropriate.
Engage directly with audiences in authentic, brand-aligned voice(s), strengthening community relationships.
Monitor trends, memes, and cultural shifts to insert brands into conversations that matter.
Build relationships with influencers, creators, and fans to amplify reach and relevance.
Track performance metrics and surface insights to clients and internal teams.
Use data to inform creative pivots, refine strategy, and optimize engagement.
Contribute to best practice documentation as platforms and culture evolve.
Clients see measurable growth in engagement, reach, and community sentiment.
Brands show up authentically in culture, with content that feels both timely and on-brand.
Campaign wrap reports highlight clear wins, cultural impact, and actionable insights.
Clients view you as a trusted advisor for social-first strategy and community engagement.
Later is recognized as a best-in-class partner for social content and community building.
2–3+ years of experience in social media, community management, or content creation — with proven success growing a large B2C brand presence.
Previous agency experience managing client accounts is required.
Strong content creation skills — writing, editing, and visual storytelling across formats.
Confidence both behind the camera (directing content) and in front (when needed).
Data fluency: ability to interpret performance results and adjust strategy.
Deep understanding of internet culture and the ability to authentically embody multiple brand voices.
Strong organizational skills, able to balance multiple projects and deadlines.
Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite) preferred.
Bachelor’s degree in Marketing, Communications, or related field preferred.
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$55,000-70,000 OTE USD
#LI-Remote
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.