Director of Marketing Operations

About Liquid I.V.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team:

We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.

About the role:

The Director of Marketing Operations is the operational architect and integrator of the marketing organization - responsible for building the systems, processes, technology, and cross-functional coordination that enable creative excellence and commercial impact. Reporting to the VP of Brand, this leader transforms how the marketing department operates by strengthening the technology backbone, advancing AI capability, redesigning workflows, and ensuring seamless project and campaign execution from concept to delivery.

The ideal candidate is an experienced Marketing Operations leader who brings a deep understanding of how modern marketing functions operate - including brand, integrated marketing, creative, e-commerce and media, social, activations, and partnerships - and blends that knowledge with operational rigor and strategic foresight. They proactively shape smarter workflows, anticipate risks, and serve as a true thought partner in operations, excelling at mapping complex workflows, optimizing cross-functional alignment, implementing modern marketing technologies, and building a culture of clarity, efficiency, and accountability to ensure downstream marketing operates as a highly orchestrated, insight-driven, and creatively empowered engine.

Functions and duties of this role include, but not limited to:

Operational Infrastructure & Technology Leadership

• Lead the evolution of the marketing department’s technology ecosystem, including project management systems, workflow automation, collaboration tools, and digital asset management platforms.
• Champion the department’s AI strategy - identifying high-value use cases, integrating AI capabilities into workflows, and upskilling teams to improve efficiency, decision-making, and creative development.
• Serve as the business owner for Wrike, overseeing implementation, adoption, training, governance, and continuous evolution of how the platform enables planning, resourcing, visibility, and decision-making for the Downstream marketing organization.

Project, Campaign, and Workflow Management

• Own the end-to-end operational framework for all marketing campaigns, initiatives, and product launches, ensuring timelines, deliverables, and quality standards are met or exceeded.
• Re-design the campaign development process to create a more efficient, cross-functional, and insight-driven workflow - clarifying ownership, decision rights, milestone gating, briefing standards, and feedback loops.
• Establish and continuously improve processes that enhance creative throughput, cross-functional clarity, and speed-to-market while protecting creative quality. Ensure all programs are delivered on time, in full, and with operational excellence.
• Build a data-driven creative resourcing model using advanced technology and AI capabilities to forecast demand, assess capacity, and align creative investment with brand and commercial priorities.

Cross-Functional Alignment & Collaboration

• Act as the connective tissue across Downstream Brand, Creative, Consumer Insights, Innovation, Integrated Marketing, Comms, Sales, Supply Chain, Quality/Regulatory, and Finance - building trusted relationships and driving alignment through clear, proactive, and thoughtful communication.
• Facilitate alignment on timelines, resource allocation, brief quality, and interdependencies for all major initiatives.
• Lead cross-functional operating rhythms, including weekly marketing operations meetings, integrated planning sessions, post-mortems, and workflow optimization sprints.

Process Optimization & Performance Management

• Establish KPIs and dashboards related to operational efficiency, project velocity, resource utilization, and workflow health.
• Implement formal post-launch and post-campaign reviews that drive continuous improvement and inform future planning.
• Design standardized templates, briefing tools, intake processes, and workflow documentation that enhance transparency and accountability across teams.
• Operate effectively within a hybrid environment that blends enterprise governance with startup agility - knowing when to standardize for scale and when to flex for speed and innovation.

Team Leadership & Capability Building

• Lead, mentor, and develop a high-performing Marketing Operations team of project managers, workflow experts, and technology practitioners (currently 5 direct reports).
• Coach and elevate all project managers as strategic operators — strengthening their ability to lead ambiguity, anticipate challenges, influence stakeholders, and drive clarity across complex initiatives.
• Serve as a role model and build culture around proactive problem-solving, calm leadership, bias for action, clear communication in fast-paced, high-visibility environments, and cross-functional partnership.
• Define career pathways and capabilities needed for the growing Marketing Operations function.
• Foster strong collaboration with creative, strategy, and brand leaders to ensure operational processes elevate - not hinder - creative ambition.

Qualifications:

The successful candidate will have the following qualifications:

• 10–12+ years of progressive experience in Marketing Operations, Project Management, Marketing Technology, Integrated Production, or related roles within CPG, DTC, or agency environments.
• Proven experience scaling marketing processes, implementing workflow systems, and managing complex cross-functional programs.
• Demonstrated success leading MarTech implementations (e.g., Wrike, Asana, Airtable, DAM systems) and driving organization-wide adoption.
• Strong expertise in operationalizing AI use cases across content creation, workflow automation, analytics, and insight generation.
• Deep understanding of creative development workflows, integrated marketing processes, campaign planning, and product launch orchestration.
• Track record of leading process transformation that improves speed, clarity, and creative quality.
• Experience managing and developing high-performing operations or project management teams.
• Exceptional communication, facilitation, and stakeholder management skills—capable of influencing at all levels, from individual contributors to senior leadership.
• Strong organizational, analytical, and problem-solving abilities, with comfort operating in fast-paced, high-growth environments.
• PMP, Scrum, Agile, or similar certifications are a plus but not required.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness reimbursement.
• An infinite supply of Liquid I.V. for endless hydration!

Work Environment:

• This role is HYBRID office environment (El Segundo) with flexibility for industry events

Candidates must be authorized to work in the United States without sponsorship.

The compensation band for this position is $151,300 - $190,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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