Business Development Manager - Veterinary Channel (Greater Melbourne)

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.

Today, we are proud to share we’ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

The Role

Lyka is on a mission to make fresh, whole food nutrition the new clinical standard. The Business Development Manager within the Veterinary Channel is critical to achieving this, serving as the direct connection to veterinary professionals in the field.

This predominantly field-based role (4 days pw) is focused on building trusted relationships and driving measurable growth. Through customised engagement, scientific education, and consistent clinic presence, the Business Development Manager will enable Lyka’s ambition to become the #1 recommended, used, and sold pet nutrition brand in Australian vet clinics.

What you'll do:

• Build deep, clinic-specific relationships through regular field visits and delivering customised engagement plans within territory.
• Plan and execute a pipeline of educational visits, product discussions, lunch-and-learns, and clinic trials to grow brand recommended most often ("BRMO")/brand used most often ("BUMO") and clinic revenue.
• Serve as the primary point of contact for clinics, providing timely support and thoughtful solutions; collaborate with cross-functional teams to ensure seamless clinic experience and delivery of Lyka’s brand promise.
• Actively manage customer acquisition budget to optimise customer acquisition costs and deliver maximum commercial return.
• Analyse territory sales performance, acquisition data, BRMO/BUMO metrics, and clinic feedback to refine your approach.
• Own the territory - level P&L contribution, driving growth while ensuring budget efficiency.
• Actively participate in conferences, veterinary schools, and professional events to grow Lyka’s profile and deepen clinic trust; support local veterinary education events, CPD activities, and strategic partnership opportunities.