Trade Marketing Manager

Over the past 12 years, Maverick Drinks has built one of the UK’s most exciting and progressive drinks portfolios – spanning craft, premium and celebrity-owned brands. We’re known for quality, creativity and for helping modern beverage brands grow, backed by deep expertise in eCommerce and strong relationships across retail, wholesale and on-trade (including Master of Malt Trade).

Now, we’re looking for a Trade Marketing Manager to join our Marketing team and play a pivotal role in shaping how our brands win in the market.

The Role

Reporting to the Head of Marketing, you’ll be the main point of contact for a portfolio of agency brand partners, developing and delivering trade marketing and sales execution strategies across retail, wholesale, eCommerce and on-trade channels.

You’ll plan, forecast and implement impactful marketing programmes that drive awareness, trial and sales – while ensuring flawless execution both online and in store.

What You’ll Be Doing

• Developing channel-specific trade marketing and sales execution strategies
• Planning and forecasting sales projections linked to marketing activity
• Managing brand marketing budgets to deliver against commercial targets
• Creating compelling sales tools to support our sales teams
• Delivering best-in-class digital, in-store and on-shelf execution
• Running online campaigns to boost visibility, reviews and search rankings
• Analysing ROI, performance data, competitor activity and market trends
• Supporting retail partner activations and events

What We’re Looking For

• Proven experience as a Trade Marketing Manager, ideally within FMCG
• Strong understanding of eCommerce and digital marketing
• Commercially minded, with a track record of driving sales through marketing
• Highly organised, proactive and comfortable managing multiple projects
• Confident communicator who enjoys working cross-functionally
• Category experience in premium or craft spirits is a bonus
• WSET qualification (Higher Level) desirable

About You

You’re creative, curious and full of energy. You think differently, challenge the status quo and care deeply about getting the details right. You’re a natural collaborator, a confident communicator and someone who genuinely loves what they do.

Why Maverick Drinks?

We’re guided by strong values – customer obsession, hospitality, growth mindset, humanity and fun. We’re anti-bureaucracy, big on trust and believe in giving people the freedom to do great work in their own way.

If you’re aligned with our values and excited about shaping the future of modern drinks brands, we’d love to hear from you.