Who We Are:
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.
We are a collaborative mid-sized agency with an immediate opportunity for a Director, Influencer Marketing to join our growing Influencer Marketing Team!
What You’ll Do:
As a Director, Influencer Marketing on the Influencer Marketing team you will bring cultural insights and connections in the influencer/content creator space to help lead this programming on some of our biggest and most exciting brands across Lifestyle, Corporate and Consumer. You’ll be responsible for leading the influencer program strategy and the growth of these programs. Additionally, as influencer marketing is a true activation channel, more and you will have a seat at the table helping guide key clientele on culture strategy. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of influencer amplification.
You are also a key member of new business and growth within your existing clients and, at times, net-new clients. You are drafting the strategic framework and working in connection with teams to create influencer programs, leveraging your influencer connections and networks to help our clients find the right influencers to work with, and you have a key stake in program budgeting. You’re expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manner to senior leadership.
Who You Are:
- A strategic and creative leader who is adept at building and selling in influencer programming strategies based on briefs and client needs.
- A confident writer and strategist to build out an influencer campaign framework and work alongside your colleagues to bring it to life for our clients.
- An expert in what and who is trending, and how to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
- An energetic and dynamic culture carnivore
- Creative and not a box checker
- A critical thinker who goes beyond the surface level and is constantly 1-2 steps ahead of their clients.
- Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
- Someone who thrives in fast-moving and collaborative (read: not toxic) environment
- We have a one-team one dream approach; there is no “me” in team
- Exceptional problem-resolution skills, including the ability to think creatively and outside the box
What You’ll Do:
- Identify and proactively connect brands to influencers/content creators that will put them at the forefront of culture
- Lead Influencer strategy across accounts; develop strategic recommendations, lead development of plans/presentations and sell-in major culture-forward programming
- Must have built strategies/plans based on briefs, not just executed them.
- Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
- Serve as a trusted voice and advisor to clients
- Dissect client business objectives/goals and craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
- Day-to-day management of collaborations and partnerships
- ID the future - the trends, people, brands that are relevant and complement the clients and work we do
- Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
- Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
Client Leadership:
- Actively provide strategic counsel and be a strategic voice for the client
- Build strong relationship that establishes trust with clients
- Supervise and direct account teams on client deliverables
- Create and sell in influencer marketing programs with synergies between PR + organic social + paid social
- Be comfortable in an IAT model as the lead voice from M Booth when it comes to Influencer Marketing
Program Oversight & Management
- Design work plans for programs
- Ensure work output is the best it can be (of self and team members)
- Liaise with influencers at special events + activations (virtual and in-person)
- Collaborate within integrated agency teams and with agency partners
- Problem-solve quickly when issues arise
- Create and track budgets; understand profitability
- Set goals and KPIs for your programs in conjunction with our data & analytics experts
Team Management
- Be motivational and inspiring, implementing ideas that help build culture
- Set performance standards for account teams
- Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
- Challenger of status quo
- A problem solver for the team – helps team find solutions
- Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas
What You’ll Bring:
- Solid foundation in influencer marketing with strong influencer relationships and networks
- Experience with influencer strategy, influencer ID, negotiation and activation management
- Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
- Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
- Ability to command a room and get stakeholder buy-in from multiple channels
- 7-10 years of experience
- Experience managing a team of 3-4 direct reports
- Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
- Experience and/or passionate about the lifestyle, alcohol, food industry
- Bachelor’s Degree
- Openness to travel and evening’s out networking (this is required)
What We’ll Bring:
Here are a few highlights of the benefits we offer at M Booth:
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- SALARY $101,000-$130,000/year
(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)
Location: Hybrid - on-site in our NYC office 2 days per week.
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
