Director of Growth Marketing

About the Company:

Octave is a modern behavioral health practice creating a new standard for care delivery that’s both high-quality and accessible. With in-person and virtual clinics in multiple states, the company offers evidence-based individual, couples, and family therapy, while pioneering relationships with payers to make care more affordable through insurance. By raising the bar on how care is delivered and how providers are supported, we are building a sustainable system that values equity, affordability, and effectiveness.

About the Role:

The Director, Growth Marking is responsible for the full client acquisition experience including paid channels, analytics, and revenue growth of the company. Leading our growth and performance marketing channels, you will be responsible for driving our customer acquisition strategy across all of our paid channels, including social, search, CRO, SEO, and any channel expansion. This role will also act as an advisor in the growth of new businesslines, from provider marketing to B2B2C initiatives. In partnership with the Head of Core Product, this role will champion an optimized and seamless client experience – from first touch to first visit – and shape the vision for growth.

Management Responsibilities:

• Develops, coordinates, and implements systems, policies, procedures, and productivity standards.
• Provide leadership and guidance to the team, ensuring the achievement of goals and objectives.
• Foster a positive and collaborative work environment.
• Oversee the planning, execution, and completion of projects and initiatives within the team.
• Establish and monitor operational processes and workflows to enhance efficiency and productivity.
• Streamline operational processes, enhance efficiency, and improve overall organizational performance.
• Implement best practices, monitor key performance indicators (KPIs), and develop strategies to achieve operational excellence.
• Ensures a safe, secure, and compliant work environment.
• Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results.
• Build and manage a high-performing team, including hiring, training, and development.
• Provide leadership to the team, including setting goals, providing guidance, and ensuring the team's overall success.
• Set performance expectations and goals for team members. Conduct regular performance evaluations, provide feedback, and address performance issues.
• Identify skill gaps within the team and develop strategies for filling those gaps. Support employee development through training, mentoring, and coaching. Identify high-potential employees and create succession plans.

Responsibilities Include:

• Drive acquisitions through key paid media channels (SEM, SEO, Paid Social, CTV, CRO, SEO, CRO).
• Manage external partners to drive channel performance and management.
• Own daily, weekly, and monthly roadmap, optimizations, and reporting on the health of business.
• Establish a clear vision and strategy to test-and-learn new tactics and channels to expand the reach of the business.
• Represent the Growth Function at the executive level, presenting weekly business updates and driving the vision for future strategic opportunities.
• Partner cross-functionally with Business Operations, Product, and RCM teams to develop channel forecasts and budget recommendations, adjusting strategies as new insights, market conditions, and opportunities arise.
• Partner with the Head of Product on the largest opportunities for impact across Growth Marketing, Growth Product, and Data engineering.
• Channel responsibilities: develop core channels (social, search, and CTV) and diversify channel mix expanding into new demand channels.
• Partner with content/product/brand teams on product development including creative development, landing page creation, optimization/conversion rate optimization.
• Partner with Product and Talent Acquisition to measure and understand Octave’s consumer and employer funnels, as well as identify opportunities for optimization for provider marketing.
• Build a culture of experimentation, optimizing growth levers to improve performance throughout the funnel, including A/B tests, creative and messaging tests, and exploring new growth channels.
• Partner with the content and brand teams to bring Octave’s brand to market consistently and cohesively across all audiences and touchpoints.
• Build, coach, and grow a high performing growth marketing team that elevates those around you.
• Ensure innovation, prioritization and detailed execution of the performance marketing and at every step of the funnel.

Required Skills:

• Proficiency in mid-funnel nurture and direct-response marketing.
• Passionate about consumer insights, analytics.
• Exceptional relationship management and communication skills — able to build trust, influence stakeholders, and drive clarity.
• Analytical and operational mindset — comfortable working in data, defining KPIs, and connecting insights to execution.

Preferred Qualifications:

• Prefer 6+ years of experience leading growth D2C growth function.
• Prior Healthcare experience is preferred.
• Experience solving complex user journeys in a regulated space.
• Proven expertise in search, paid social, and other DR channels.
• Strong leader with proven experience in leading teams, effective planning and cross functional collaboration.

Octave's Company Values:

The below values drive our day-to-day operations.

• We’re human beings first. We operate with empathy and kindness – with our clients, with our collaborators, and with ourselves.
• People deserve better than status quo. We’re willing to tackle the intractable problems, no matter how big, because someone should. We ask big questions, we craft big solutions, and we challenge ourselves and others to make it happen.
• No bystanders. No stars. No tourists. Each person has been selected to be here, and with that comes a responsibility to bring your expertise, share your ideas, and help make this company better.
• Partnership paves the path ahead. We don’t operate in a silo, internally or externally. To transform the system, we believe in working with others to create something bigger, better, and stronger.
• Quality is crucial at scale. Quality is core to our business, and we refuse to sacrifice it as we grow.
• Progress is a process. In the pursuit of progress, we iterate, reflect, learn, adjust – and always leave things better than we found them.
• There are people behind every data point. We recognize that numbers tell only one part of the story, and we also do the work to understand impacts at the individual level.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to frequently communicate with others through virtual meeting applications such as Zoom and Google Meet.
• Must be able to observe and communicate information on company provided laptop.
• Move up to 10 pounds on occasion.
• Must be eligible to work in the United States without sponsorship now or in the future.

Compensation:

Octave is committed to pay equity. To maintain our commitment to pay equity, Octave will follow Pay Transparency regulations on allopen job postings. Current Pay Transparency laws require companies to include a position's salary or hourly wage range (not including bonuses or equity-based compensation) in any internal or external job posting. This requirement extends to job postings published by a third party at an employer's request.

Octave will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Octave’s legal duty to furnish information.

Starting pay for qualified applicants will depend on a combination of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is set forth below and this range may be modified in the future.

The salary range for zone 1 (all states, excluding those in zone 2 or zone 3, and D.C.) is $178,300 - $204,500.

The salary range for zone 2 (CO, HI, MD, RI) is $196,100 - $220,100.

The salary range for zone 3 (AK, CA, CT, MA, NJ, NY, WA) is $205,000 - $220,100.

All zones are eligible for equity in the form of stock options, plus target bonus incentives based on performance.

Additionally, this position is eligible for the following benefits: company sponsored life insurance, disability and AD&D plans. Voluntary benefits such as 401k retirement, medical, dental, vision, FSA, HSA, dependent care and commuter/parking options are also available. Octave offers generous Paid Time Off as well as paid parental leave benefits.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.