About Owlet
Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the globe. We have helped over a million parents keep their children safe, while bringing joy and sleep to the parenting journey. We believe every parent deserves the peace of mind that comes with a better understanding of their baby's needs. Join a company recognized for innovation and a culture rooted in team-building, where your love for every baby compels you to solve the unsolvable.
The Opportunity
Owlet is seeking a highly motivated and results-driven Global DTC Sales Manager to lead and optimize our Direct-to-Consumer sales channels worldwide. This critical role will be responsible for driving global DTC revenue targets and jointly developing strategic direction for our e-commerce platforms and digital marketplaces. You will be a key player in Owlet's growth, ensuring our products reach every parent who needs them, directly from our brand.
Key Responsibilities
- Global DTC Strategy & Partnership: Responsible for scaling a global DTC P&L, with a focus on achieving significant growth across US, UK, AU, CA and international markets
- Performance Collaboration: Work closely with the Marketing performance team to analyze conversion rates (CRO), A/B testing results, and digital customer journeys. Use these insights to inform inventory planning, promotional timing, and overall site merchandising strategy. Lead the DTC roadmap for A/B testing (using A/B testing platforms) to improve checkout flow, reduce cart abandonment, and optimize mobile-first UX. Collaborate with Supply Chain to manage 'Weeks of Supply' (WOS) for DTC, ensuring high-velocity SKUs remain in stock while strategically clearing aging inventory through strategic marketing initiatives.
- Forecasting & Reporting: Own sales forecasting, financial planning, and P&L management for the Global DTC channel. Deliver detailed performance reports and strategic recommendations to executive leadership.Build and maintain weekly 'Bottoms-Up' sales forecasts, tracking performance against daily revenue targets and adjusting promotional spend in real-time.
- Paid Media Strategy & Acquisition: Direct the strategic oversight of paid media to drive DTC revenue targets. You will partner with performance marketing teams to optimize acquisition budgets across Paid media channels holding accountability for efficiency metrics (CAC, ROAS) and traffic quality. This function requires leveraging data-driven insights to adjust media spend in real-time, ensuring that paid media investments are driving to efficient outcomes that ultimately ladder up to the revenue targets.
- Cross-Functional Leadership: Serve as the primary liaison between DTC Sales and cross-functional teams including Marketing, Product, Operations, and Finance to ensure alignment on product launches, inventory, promotional strategies, and customer service initiatives.
- Market Analysis: Monitor and analyze key market trends, competitive activity, and shifts in consumer behavior to identify new market opportunities and inform joint go-to-market strategies with Marketing.
- Team Coordination: Collaborate with regional sales teams to ensure DTC strategies complement and enhance retail channel performance, proactively managing any potential channel conflict.
- Tool & System Management: Utilize and optimize analytics tools (e.g., Google Analytics, BI platforms), and e-commerce platforms to drive data-informed sales decisions.
