Content Marketing Lead

We’re hiring a Content Marketing Lead to turn Paraform’s growth into stories the world can’t ignore.

So far, a large majority of our growth has come from word of mouth. Some of the most ambitious startups and enterprises in the world use Paraform to hire mission-critical talent. Think Cursor, Decagon, Applied Intuition, Windsurf, Rippling, and Ramp. On the recruiter side, we’ve scaled to over 2,000 specialty recruiters and helped them earn over $26M in the past year - with some on track to make $1M in 2025.

We’re looking for a storyteller who can bring that to life - and pour gasoline on the fire.

This is our first content marketing hire and second person on the marketing team. You’ll work directly with our marketing lead and our CEO to craft and execute a content strategy that delivers results and communicates ideas beautifully.

We’re looking for someone who treats writing like art, knows how to turn abstract concepts into clear narratives, and has a bias toward action. You’ll sweat the details and think big. The sky is the limit for this role. In a few months, you could be owning the entire function and hiring out your own team.

What we look for:

• 1–5 years of experience in content marketing for startups - open to marketing generalists too

• Experience building repeatable, consistent content engines that drive growth

• Comfortable working independently, prioritizing ruthlessly, and thinking big

• The ability to manage external contractors and creatives (writers, designers, video editors, etc.)

• Humility and curiosity. Feedback is a gift and learning is life’s greatest joy. We operate with low egos.

• High standards. We don’t ship work that doesn’t hit our bar. Our brand is everything.

• Commitment to being in office 5 days a week in our office in Jackson Square in San Francisco

What you'll do:

• End-to-end content creation: Own and execute our content strategy across blogs, social (LinkedIn and X), email, and video. You should be comfortable designing assets (Figma, Canva) and editing videos (CapCut, Descript, Final Cut Pro or similar) to support content production.

• Narrative building: Work with founders, marketing leadership, and customers to craft stories that articulate Paraform’s mission, value, and impact

• Content distribution: Own distribution across LinkedIn, X, email, and other channels - ensuring the right stories reach the right audiences

• Speak with customers: Interview both customers and recruiters - and bring out their best stories

• Think in terms of business outcomes: You’ll be constantly collaborating with sales, product, and operations to have clear goals behind your work

• Protect our voice: We care deeply about the way we write. We obsess over every word.

• Bring ideas to the table: You’ll drive the content vision - proposing narratives, experimenting with new formats, and figuring out what moves the needle. This is a high-ownership role with a lot of room to be creative and scrappy.

• Build the foundation: Set up the systems, processes, and editorial calendar that future marketing hires will build on

About Paraform:

Paraform is a marketplace modernizing one of the largest and most fragmented markets in the world: hiring. We partner with industry leaders like Cursor, Palantir, Windsurf, Decagon, Shopify, Coinbase, and Hightouch to hire world-class talent, and are growing quickly - 8×-ing revenue last year.

Paraform is the first end-to-end AI recruiting marketplace that connects companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately.

Our mission is to make hiring fast, reliable, and scalable for every company in the world.

At Paraform, we believe recruiting works best when the right people are working on the right problems, combining human judgment with AI that truly understands hiring. That’s why we’re building a new foundation for how companies hire, bringing together specialized recruiters and modern AI tools.

We treat recruiters like entrepreneurs, not vendors – and we’re building the financial, operational, and technical infrastructure that powers their success.

We are backed by the best investors and technology leaders: Felicis, A*, BOND, Liquid 2, DST Global, the founders of YouTube, Instacart, Canva, and more.