Marketing Automation Manager - US Remote

Role Overview

We’re looking for a Marketing Automation Manager to design, implement, and optimize automated marketing campaigns that drive engagement and revenue with a focus on email marketing and campaign integration into our CRM.This role is perfect for someone who loves testing, optimizing, and personalization.You’ll work closely with sales, content, and product teams to map customer journeys, automate workflows, and continuously improve lead conversion rates. This role is ideal for someone who is data-driven, detail-oriented, and passionate about scaling marketing programs efficiently.

Key Responsibilities

• Develop, implement, and manage marketing automation workflows across multiple channels
• Optimize email campaigns for engagement, conversions, and deliverability
• Segment audiences and personalize messaging based on behavior and data
• Work with sales and marketing teams to align campaigns with revenue goals
• Analyze campaign performance and provide actionable insights
• Stay up-to-date with marketing automation trends and tools
• Oversee CRM integrations and lead scoring strategies

Requirements

• Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
• Strong understanding of CRM systems and lead management (Salesforce)
• Experience with email marketing strategy and A/B testing
• Analytical skills to interpret campaign data and metrics
• Excellent project management and organizational skills
• Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
• Implement and improve deliverability best practices
• Champion accessibility and responsive design standards in all email templates

Nice to Have

• Knowledge of SQL or data querying
• Experience with AI-driven personalization tools
• Familiarity with web analytics and tracking

What You’ll Bring

• 5+ years of experience in email marketing, preferably in B2B SaaS
• Demonstrated ability to translate marketing goals into data-driven automation strategies
• Certified in email marketing platforms (Salesforce Marketing Cloud)
• Strong knowledge of email best practices, audience segmentation, and deliverability optimization
• Experience with data analysis tools like Google Analytics, Looker Studio, or similar platforms
• Strong understanding of Salesforce (ideally certified)
• Proficiency in Outlook and Microsoft Office 365 tools
• Exceptional written and verbal communication skills
• Highly organized, self-motivated, and able to manage multiple projects under tight deadlines
• Solid understanding of HTML, email templating, and responsive design principles
• This role is ideal for a results-oriented marketer who enjoys combining creativity with data-driven insights to deliver impactful email marketing campaigns

Career Path

• Once you’ve built a strong, repeatable, you’ll have the opportunity to expand into a stronger and more strategic relationship with our RevOps team.
• This position offers visibility across the organization and the chance to make a measurable impact on PerfectServe’s revenue.

Why Join PerfectServe?
At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.

**Please do not use AI tools to generate your application materials. We value authentic, personal communication and want to understand your unique voice and perspective.**
We offer a salary range of $60,000-80,000 per year, with compensation tailored to your background, strengths, and potential to grow within the team.
The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support.
We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations.