Content Marketing Manager- Accounting & Finance

Puzzle is redefining how companies navigate their financials. We’ve built modern, AI-powered accounting software that empowers accountants — and the founders they serve — with real-time, actionable insights. Our platform drafts books in real time, integrates with tools like Stripe, Ramp, Mercury, and Gusto, and goes beyond traditional accounting to deliver AI-powered analysis, variance detection, and trends.

Built for accounting firms, startups and SMBs, Puzzle takes minutes to set up — giving teams true financial clarity.

As we scale, content and brand storytelling are central to how we educate the market, differentiate our product, and drive demand.

We’re hiring a Content Marketing Manager to build the content engine, shape our narrative, and create compelling stories for both accounting firms and companies.

What We're Looking For

You’ll create content that attracts, educates, and converts- while also helping define the frameworks that guide how Puzzle shows up as a brand.

You’ll partner closely with Demand Gen, Product Marketing, Growth, Partnerships, and Sales to produce high-impact content rooted in ICP insights and revenue goals.

Your work will help accountants understand why Puzzle is different- and help accountants, founders and operators understand what great financial operations looks like.

What You’ll Own

Build a Content Engine that Drives Growth

• Develop a content roadmap tied to the buyer journey across multiple audiences:

  • accounting firms

  • founders and finance leaders

  • SMBs and venture-backed companies

• Translate pain points, objections, and opportunities into content that supports awareness, evaluation, and conversion.

Create Multi-Format, High-Impact Content

• Blog posts, guides, ebooks, landing pages, website copy with us and with partners

• Email and lifecycle content for campaigns and nurtures

• Webinar content, presentation narratives, and talk tracks

• Infographics, visuals, and data explainers
  Podcast outlines and interview prep

• Case studies, success stories, and proof points

• Product and feature explainers that clarify value — without jargon

Help Define Brand Voice, Messaging, and ICPs

• Partner with Marketing to refine ICP definitions, personas, and messaging pillars.

• Contribute to brand and content guidelines that ensure consistency across teams.

• Create repeatable templates and frameworks (tone, structure, storytelling style) others can use.

Turn Insights Into Thought Leadership

• Surface insights from customers, product data, and the market.

• Build content that helps firms improve their workflows and helps companies better understand their accounting and financials.

• Support research, trend reports, and educational resources.

Cross-Functional Collaboration

• Work closely with Demand Gen to ensure content supports pipeline goals.

• Support Sales with collateral and objection-handling content.

• Partner with Partnerships to support co-marketing with accounting firms and ecosystem partners.

Measure, Learn, and Improve

• Track performance metrics and understand what content drives engagement and pipeline.

• Iterate quickly- repurpose high-performing content across channels.

• Maintain a scalable content library and process.

Who You Are

• 5–7 years in content marketing, journalism, product marketing, or similar- ideally B2B SaaS and/or fintech.

• Comfortable writing for multiple technical audiences with different needs.

• Strong storyteller with clear, concise writing and editing skills.

• Strategic but hands-on- happy to create, iterate, and ship.

• Data-aware: you care about performance, not just creativity.

• Naturally curious about accounting, finance, and how businesses run.
  

Nice to have

• Experience with accounting firms, controllers, bookkeepers, CFOs, or founders.

• Helped create brand or content guidelines before.

• Background in fintech, accounting tech, or financial operations.

Why Join Puzzle

You’ll help define how an entirely new category in accounting communicates and see your work directly influence growth and brand perception.

• Big ownership and visibility

• Opportunity to build from 0 → 1

• Collaboration with smart, mission-driven teammates

• Competitive compensation, equity, and remote flexibility

We offer competitive compensation, equity, flexible PTO, remote-first culture, healthcare benefits, learning budget, coworking stipend, 401K, and more.

*Visa Sponsorship Notice: Puzzle does not provide visa sponsorship for new hires at this time. We can only consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship or transfer of an existing visa.

Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the E-Verify program.