About the role
Own the platform that turns our asset database into AI-generated, approval-gated, and auto-scheduled social campaigns across Meta and other channels. You’ll build the backend services, the UI module for composing/approving/scheduling, and the reporting pipes—so campaigns publish reliably with guardrails, observability, and traceability.
What you’ll do
- Compose → Approve → Schedule → Publish: Ship a UI module where teammates select assets from our DB, generate LLM variants, preview per platform, route for approval, and schedule posts.
- Integrations: Implement and maintain Meta Graph API (and peers) for OAuth, publishing, webhooks, pagination, rate-limit handling, retries, and error classification.
- Guardrails: Enforce brand/policy checks, blocked terms, size/format limits, and approval gates; log every action (create/edit/approve/publish) with auditability.
- Schedulers & workers: Build timezone-aware schedulers, queues, and backoff/retry strategies; surface live status via webhooks and alerts.
- Reporting & data: Attach campaign/UTM metadata automatically; ingest Insights/Analytics into the warehouse and power dashboards for performance and SLA monitoring.
- Reliability & security: Instrument traces/metrics/logs, set SLOs, create runbooks; implement RBAC, secrets management, and least-privilege access to the asset DB.
- Collaboration: Partner with Marketing/Brand to translate briefs into prompt templates and experiment plans; with Data to define schemas; with Legal on policy checks.
Outcomes you’ll own (KPIs)
- Automation rate: % of posts fully automated (target increases quarter over quarter).
- Reliability: Publish success rate, time-to-recover, and max retry thresholds within SLO.
- Throughput: Time from draft to scheduled publish; batched publishing without platform violations.
- Quality & lift: Engagement/CTR improvement of AI variants vs. human baseline (A/B).
- Data freshness: Insights ingestion latency SLA (e.g., ≤ X hours end-of-day).
- Compliance: Zero unauthorized publishes; 100% actions audit-logged.
